Before you know it, it’ll be 2017. But until the New Year, we have a ton of stuff that is just killing us right now, and we thought we’d vent a little for your entertainment. 10. Favor doesn’t deliver to Round Rock. When will we get to take advantage of someone else running to Starbucks […]
7 Stock Photos We Didn’t Know What to Do With
As marketers, we are continuously trying to find the right use of imagery that helps capture and conveys a message or story. After all, a picture is worth a thousand words. But every so often we come across some truly bizarre imagery that we just don’t know what to do with except by sharing it around […]
Stay Away from the Big Bad Wolf
Why Some Marketing Agencies for Small Business are Out to Get Ya! When we were growing up, cautionary tales usually referenced the Big Bad Wolf – a character with terrible intentions that often tricked the helpless protagonist into a bad situation. Now, all grown up, I hear about Big Bad Wolves all the time – in the form […]
My Favorite Marketing Books and La Croix’s Tipping Point
I probably spend more time reading marketing books and marketing articles than I do drinking La Croix sparkling water. When my husband sees me on my phone while I’m supposedly watching TV, I’m actually probably reading an interesting article on social media marketing or branding . . . not just looking at dog and baby […]
How To Be The Best In Austin
Jessica ScanlonI’m a mom, a small business owner, and I’m a marketing professional with over a decade helping businesses with their branding and online presence. When I’m not spending time with my family or on my business, I love cooking (and eating), racquetball, yoga, and shopping. My favorite authors are Malcolm Gladwell and Steve Martin. […]
10 Ways to Use Your Logo
By Jessica Scanlon Let’s talk about putting your best foot forward in everything you do. Do you have forms, sales sheets, applications, and other paperwork that you require your clients to fill out? Do you ever need to make sales presentations using PowerPoint? Once you have your new logo and a defined brand, it’s important to […]
Nice Sales Advice from a Surprising Source
Words of wisdom for mind, body and health are easy to find inside Martha Stewart’s Whole Living magazine. But this month’s issue has a recipe for Self-Promotion. I thought I’d include tidbits here for your enjoyment. Be One with Your Work Stand in integrity with what you’re selling. You’re putting something out there that you […]
The Power of Handwritten Notes
The power and importance of sending handwritten thank yous has been a common piece of advice I give all of my clients. From retail to service providers, you can make a huge difference in your brand perception and your brand’s stickiness. It was the topic of a recent New York Times column by a local […]
