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What is Brand Equity? June 4, 2019 by Jessica Scanlon - Leave a Comment - “It’s just easier to buy from someone you’ve heard of.” What is brand equity? It’s best explained through a simple… (Read More)
Cutting Your Marketing Budget is Dangerous – Here’s Why May 24, 2019 by Jessica Scanlon - Leave a Comment - I’m a corporate marketing drop out. I understand what gets cut first in hard times - marketing. One of my… (Read More)
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