When I tell other business owners that half of our business comes from online leads, they’re visibly shocked. And then I always have to follow up that
Is Your Marketing Going to a Vendor Instead of an Expert Partner?
Why Marketing Services Shouldn’t be Treated Like Just Another Vendor Looking for a vendor to “just take care of this?” You have a company that takes
Three Mistakes Your Visual Brand is Making Right Now
Visual Branding: Why the Visuals Tell Most of the Story I don’t intend to dismiss the value of words. We say frequently, around the office, that
Are You Spending Too Little On Your Marketing?
Your business needs marketing to find its customers. Small businesses and start-ups often leverage more time and muscle than dollars when it comes to
What Your New Website Should Look Like in 2019
If you’re thinking about a new website in 2019, then think about investing in the new project wisely. While it’s hard to know exactly how make a site
What You Do For Your Business Online Matters | Part 2: Introduction to Driving Return Traffic and Keeping them on Your Website
Last month, we tackled referral traffic and how it works with your online marketing program. This month, we’ll tackle what you need to know about
What You Do For Your Business Online Matters | Part One: The Social Media Machine
Introduction to the Social Media Machine and Referral Traffic Search Engines drive 94% of all website traffic. And drumroll please . . . 94% of that
Is Marketing Worth It?
Hint: The Answer is Yes, but It Requires a Shift in Your Culture In 2017, 70% of small-to-midsize businesses (SMBs) increased their marketing budgets