As marketers, we are continuously trying to find the right use of imagery that helps capture and conveys a message or story. After all, a picture is
Summer Marketing Ideas for 2016
Summer is right on our heels and now is the perfect time for Austin area businesses to ramp up their marketing strategy before the heat sets in! Maybe
5 Ways to Boost Your Web Presence Right Now
If you have a website to help generate online exposure and sales for your business then you have probably already figured out that it cannot survive
Virtual Reality – Gimmick or Possible Marketing Frontier?
Get used to hearing the words virtual reality (VR) headsets. A once clunky-looking device that you may have seen in various theme parks, SkyMall
8 Holiday Marketing Tips for Small Business
It’s that time of year again! You can feel the shopping energy vibrating in the air just waiting to be released upon the world. The question is, how
My Favorite Marketing Books and La Croix’s Tipping Point
I probably spend more time reading marketing books and marketing articles than I do drinking La Croix sparkling water. When my husband sees me on my
Three Mistakes Small Business Owners Make Marketing Their Business
By Jessica H. Scanlon Small business owners are in a crowd all their own. Unlike CEOs of large corporations, small business owners often wear many
5 Things Every Small Business Needs to Know About Branding
“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay