Zig When They Zag

Marketing and sales resources to encourage a business growth mindset.

Services to help you move forward while
others remain stagnant.

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The Importance of Doing Things in Order

Business owners often end up with a bad taste for marketing because they’ve tried so many tactics in the pastRead More

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Keys to Success in 2021

How do you balance a strategic plan and flexibility? How can you plan for a year that already seems likeRead More

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What is a Brand? Part 3: Customer Experience

How do you create a customer experience aligned with your brand? How can you communicate your brand mission, vision, andRead More

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What is Brand: Part 2: Value Proposition

What do customers value from your company? In this episode, Jessica Scanlon and Kevin Ring talk about the value proposition aspect of aRead More

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What is a Brand?: Values, Mission, and Purpose

Wondering how your brand is perceived? Trying to figure out what should be at the heart of your brand? InRead More

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Is Now the Right Time?

Short answer: yes. In this episode, Jessica Scanlon and Kevin Ring talk about knowing when the right time is to make marketing moves. KevinRead More

Meet the Host

Jessica Scanlon is founder and CEO of Hot Dog Marketing, a nationally recognized branding and digital marketing agency for service businesses. Jessica has worked with hundreds of business owners and senior marketing executives on branding strategy, digital marketing and lead generation strategy. She’s been a featured speaker at SXSW, Social Media Week and Texas Conference for Women. She’s a former Austin Under 40 Winner and currently a contributing writer for Forbes as a Forbes Business Council member.


Why Hot Dog Marketing?

Hot Dog Marketing works with expert service providers and tech companies to prepare for their next phase of growth. Our clients are CEOs and business operators with ambitious goals who are looking for opportunities to stand out and ways to keep focus on business goals in our current market.

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5 Things You Should Do Right Now for Your SEO

Search Engine Optimization, or SEO as it’s known more commonly, goes in and out of favor as often as fashionRead More

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5 Tips to Perform a Brand Audit

When it comes to your business, your audience has expectations–whether they know it or not. Those expectations are informed byRead More

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Five Tips to Thinking Creatively

Unusual circumstances require us to think outside the box to find solutions. Innovative thinking doesn’t come naturally, but in myRead More

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5 Things to Help Your Business Stand Out on Social Media

Identify and Know Your Audience Before you run to open up that Facebook business page, be sure you have clearlyRead More

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5 Tips: The Top Five Reasons You Should Be Marketing Right Now

If marketing is the farthest thing from your mind during this pandemic, you’re not alone. Between the news (which isRead More

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5 Tips: Identifying Your Best Clients

At Hot Dog Marketing, what we hear from most businesses is their ideal client is anyone with money. No joke.Read More

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