Resources to encourage a growth mindset in uncertain times.
Services to help you move forward while others remain stagnant.
Why Hot Dog Marketing?
Hot Dog Marketing works with expert service providers and tech companies to prepare for their next phase of growth. Our clients are CEOs and business operators with ambitious goals who are looking for opportunities to stand out and ways to keep focus on business goals in our current market. We are actively working on content, resources and affordable options for consultations to help the business community during this time.
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The Importance of Doing Things in Order
Business owners often end up with a bad taste for marketing because they’ve tried so many tactics in the
Keys to Success in 2021
How do you balance a strategic plan and flexibility? How can you plan for a year that already seems like
What is a Brand? Part 3: Customer Experience
How do you create a customer experience aligned with your brand? How can you communicate your brand mission, vision, and
What is Brand: Part 2: Value Proposition
What do customers value from your company? In this episode, Jessica Scanlon and Kevin Ring talk about the value proposition aspect of a
What is a Brand?: Values, Mission, and Purpose
Wondering how your brand is perceived? Trying to figure out what should be at the heart of your brand? In
Is Now the Right Time?
Short answer: yes. In this episode, Jessica Scanlon and Kevin Ring talk about knowing when the right time is to make marketing moves. Kevin
Latest 5-Tips Blog
Communication During COVID: What Your Customers are Expecting from You Right Now
New Normal – Ideas for Handling Meetings and In-Person Work
Having a Strong Team Culture to Make WFH Work for Your Company
Five Ways To Digitally Transform Your Lead Gen During COVID-19
Communication During COVID: What Your Customers are Expecting from You Right Now
During COVID and the ever-changing landscape of businesses during this pivotal time, it can be hard to know what your
New Normal – Ideas for Handling Meetings and In-Person Work
Revising How Companies Work in the New Normal New normal is quickly growing to be one of everyone’s least favorite,
Having a Strong Team Culture to Make WFH Work for Your Company
Building a positive team culture can be hard. And it takes work. Every workplace has a culture. If the leaders
Five Ways To Digitally Transform Your Lead Gen During COVID-19
The way that sales and marketing teams work together to generate leads has been changing for years. Gone are the
5 Things You Should Do Right Now for Your SEO
Search Engine Optimization, or SEO as it’s known more commonly, goes in and out of favor as often as fashion
5 Tips to Perform a Brand Audit
In your business, your audience has expectations–whether they know it or not– that are informed by your brand. Perform a brand audit regularly to make sure their experience aligns with your brand.
From the Corner At-Home Office
Read about what Hot Dog Marketing is doing to stay focused on growth during this time and find information and opinions from a business owner’s perspective.
Week 8 of Jessica’s Journal
Final Plans for Our Safe Return to Work (I Hope) The leadership team at Hot Dog Marketing finished up our
Week 7 of Jessica’s Journal
Another week – another journal entry working from home. I found out yesterday that my friend’s software company probably won’t
Week 6 of Jessica’s Journal
Stockpiling Cash or Paying Back Loans Now? If you read or listened to any of our Zig Zag podcasts, you
Week 5 of Jessica’s Journal
This week is all about planning on returning to the office. I’ve been thinking about how we’re going to handle
Week 4 of Jessica’s Journal
The governor opened up certain Texas businesses, and in Austin the amount of hospitalized cased doubled in the last few
Week 3 of Jessica’s Journal
The governor’s office reported this week that he was going to let the Stay-at-Home order expire at the end of