Words of wisdom for mind, body and health are easy to find inside Martha Stewart’s Whole Living magazine. But this month’s issue has a recipe for Self-Promotion. I thought I’d include tidbits here for your enjoyment.
Be One with Your Work
Stand in integrity with what you’re selling. You’re putting something out there that you love. Be in the pride of that and know you’re being of service. When you make it more about service than selling, it changes everything.
Just be honest and state the facts, which can be as simple as “A lot of people love my stuff.” That’s a fact. It’s not deceptive; it’s not inflated. People sense when you’re overtalking. Like when you say of a new company, “Collectively, we have a hundred and fifty years of experience.” It’s meaningless.
Speak Your Language
Talk to your people the way you want to be spoken to…If you’re playful, be playful. If your product is about wellness, then use language that is about vitality. It’s got to be in your tone.
Tell Your Story
It doesn’t matter what you’re selling . . . People want to know who’s behind it. If you started baking cookies to put the kids through school and it turned into an overnight success, that’s a great story.
Find Your Audience
It’s death to try to please everyone. When you know what audience you should cater to, you don’t have to work that hard to sell anything.
Healthy pride is magnetic because it’s rooted in passion. There’s nothing to apologize for there. Keep a journal of your successes.
I’m a mom, a small business owner, and I’m a marketing professional with over a decade helping businesses with their branding and online presence. When I’m not spending time with my family or on my business, I love cooking (and eating), racquetball, yoga, and shopping. My favorite authors are Malcolm Gladwell and Steve Martin. My favorite movies are L.A. Story, Little Mermaid, Hedwig and the Angry Inch, and Trainspotting.