Does a SaaS marketing strategy differ from traditional product and service marketing plans? The short answer is: yes. SaaS (Software-as-a-Service)Read More
Category: branding
“It’s just easier to buy from someone you’ve heard of.” What is brand equity? It’s best explained through a simpleRead More
Organic content is an opportunity to speak directly to your audience. Whether they’re looking for information, education, humor, or entertainment,Read More
Visual Branding: Why the Visuals Tell Most of the Story I don’t intend to dismiss the value of words. WeRead More
If you’re thinking about a new website in 2019, then think about investing in the new project wisely. While it’sRead More
A logo and a company’s brand are completely different aspects of a company’s persona. Simply adding your logo to yourRead More
In light of the Holiday season and as the newest addition to the Hot Dog team, it was only fittingRead More
How do you communicate what’s most important on your website? Did you know you can use design concepts to doRead More