Last month, we tackled referral traffic and how it works with your online marketing program. This month, we’ll tackle what you need to know about bringing visitors back to your site and keep them there. Your Goal in Online Marketing: Establish Your Business as the Most Relevant and Obvious Choice Online Your strategy for achieving […]
Staying Relevant with Content Marketing | Part Three: Social Media
Last but not least, we’ve come to the first thing everyone thinks of when they hear the words “online marketing”. Social media may not be every business owner’s best friend, but it should be! It’s the quickest way to update your customer base on new events, requires less extensive writing than a blog and less […]
Staying Relevant with Content Marketing | Part Two: Email Marketing
Are you ready to keep your business relevant online with quick, snappy, all-too-engaging content marketing? Last time, we discussed the benefits of blogging. This time, we’re going to discuss something a little easier to digest—both for you and your clients. Because let’s face it, blogs are hard, and that’s a LOT of words in one […]
What You Do For Your Business Online Matters | Part One: The Social Media Machine
Introduction to the Social Media Machine and Referral Traffic Search Engines drive 94% of all website traffic. And drumroll please . . . 94% of that search engine traffic is Google. 90% of searchers haven’t made up their mind about a brand when they start their search, and 50% of people are more likely to […]
Staying Relevant with Content Marketing | Part One: Blogs
Content is king. It was true in the heyday of the newspaper industry, and it’s true on the internet now. Whether this content takes the form of clever social media posts, snappy newsletters, or blogs about wiener dogs, the important thing is to keep your voice in front of your clients in an engaging way […]
Instagram’s IGTV: What Does it Mean for Internet Content Creators?
In a world where YouTube has become the primary platform for video distribution and media streaming, one social media platform took a stand against the great red play button: Instagram. While Vimeo has become the professional standard for video hosting, and Twitch the gamer’s streaming paradise, Instagram has launched a new platform that will challenge […]
Is Marketing Worth It?
Hint: The Answer is Yes, but It Requires a Shift in Your Culture In 2017, 70% of small-to-midsize businesses (SMBs) increased their marketing budgets and included more digital marketing in their overall strategy. Clearly, CEOs of SMBs felt like they were missing out on something. But, by the end of the year, how many sat […]
Top Dogs: Hot Dog Marketing Named Leading Marketing Agency!
After that fateful day in 2008 when Iggy, a dachshund, conjured up our name, Hot Dog Marketing Agency, we have contributed to a storied history that will likely echo down through the ages. For over five years, Hot Dog has been scrapping the Big Corporations for neighborhood-favorite small businesses. And like the dog we are […]
For Pack Leaders: The Smart Way to Measure Marketing Success
Many established businesses still rely 100% on a sales team for lead generation. Marketing can feel like a difficult expense to justify when a business has never pursued it seriously as a strategy for sales growth. Determining a smart approach to measuring marketing success is key to setting up a marketing plan you and your […]
Brand Management; Or, Why Do We All Care So Much About the Royal Wedding?
The British Royal Family: Brand Management of the Millennia You’ve probably heard something about Prince Harry and Megan Markle recently. Most notably, that they got hitched, in a massive ceremony that cost 45 million USD and was viewed by over 29 million people total. And this wasn’t just because it was on when the football […]
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