Having organic content on your website can determine where your webpage lands in search engine results, which can affect the number of customers and leads a business may generate through digital marketing. What is Organic Content? Organic content lets consumers find you naturally. It entails someone providing the necessary material that consumers or potential clients […]
Three Mistakes Your Visual Brand is Making Right Now
Visual Branding: Why the Visuals Tell Most of the Story I don’t intend to dismiss the value of words. We say frequently, around the office, that “words matter.” When we spend hours crafting a message that we hope accurately reflects the client’s brand, our team often discusses individual words for an hour just to get […]
Is Your Website SEO Ready for the Rise in Voice Search?
Any device you use to help you find answers, places, recommendations, and more most likely has a voice search feature nowadays. Whether a smart speaker, smart TV, a personal computer, or smart phone, searching via voice is a rising trend for consumers worldwide. In fact, smart speakers like the Amazon Echo, and Google Home are […]
Video, Social Media Marketing, and You
If you use social media to market your business, then you already know that innovation is the name of the game. From staying up-to-date with the most popular social media outlets, to incorporating the trendiest memes into your posting schedule in a way that complements your branded content, a social media marketer is always striving […]
Website Design Trends for 2019
Prioritizing mobile, bold visuals, asymmetrical design, and immersive video will continue evolving web design in 2019. Here’s a list of design elements and terms to focus on from our in-house website developer Amanda McElvain. Bold Visuals – Website Design Trends to Consider for 2019 Custom Illustration – Illustration allows you, as a business, to be […]
Are You Spending Too Little On Your Marketing?
Your business needs marketing to find its customers. Small businesses and start-ups often leverage more time and muscle than dollars when it comes to their marketing plans. For example, their marketing might be purely event, networking and partnership marketing – things a sales team can drive. Their hard marketing expenses are probably limited to a […]
What Your New Website Should Look Like in 2019
If you’re thinking about a new website in 2019, then think about investing in the new project wisely. While it’s hard to know exactly how make a site that won’t be outdated in a couple of years, you can rely on these upcoming trends to make sure your designing something forward-thinking and will continue to […]
The Top Marketing Tips For 2019
Whether you’re reading this with the new year waiting just around the corner or not getting around to it until March, or even October, if you’re here, it means it is time to buckle down and get to work your marketing strategy. How will you tell your story through branding, content, and social media efforts […]
What You Do For Your Business Online Matters | Part 2: Introduction to Driving Return Traffic and Keeping them on Your Website
Last month, we tackled referral traffic and how it works with your online marketing program. This month, we’ll tackle what you need to know about bringing visitors back to your site and keep them there. Your Goal in Online Marketing: Establish Your Business as the Most Relevant and Obvious Choice Online Your strategy for achieving […]
Staying Relevant with Content Marketing | Part Three: Social Media
Last but not least, we’ve come to the first thing everyone thinks of when they hear the words “online marketing”. Social media may not be every business owner’s best friend, but it should be! It’s the quickest way to update your customer base on new events, requires less extensive writing than a blog and less […]
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