“It’s just easier to buy from someone you’ve heard of.” What is brand equity? It’s best explained through a simple exercise. What are the brands
Cutting Your Marketing Budget is Dangerous – Here’s Why
I’m a corporate marketing drop out. I understand what gets cut first in hard times - marketing. One of my previous roles was significantly downsized,
Understand Your Marketing ROI
When I tell other business owners that half of our business comes from online leads, they’re visibly shocked. And then I always have to follow up that
A Digital Marketer’s Best-Kept Secret: Reputation Management
As a business owner in the digital age, you’ve probably been on your toes in the last few years, keeping up with all the latest requirements for
Yes, Email Marketing is Still Important for Your Digital Marketing Strategy
With new forms of digital marketing popping out of the woodwork all the time, many may wonder if using email marketing campaigns are still a need.
Is Your Marketing Going to a Vendor Instead of an Expert Partner?
Why Marketing Services Shouldn’t be Treated Like Just Another Vendor Looking for a vendor to “just take care of this?” You have a company that takes
Three Mistakes Your Visual Brand is Making Right Now
Visual Branding: Why the Visuals Tell Most of the Story I don’t intend to dismiss the value of words. We say frequently, around the office, that
Is Your Website SEO Ready for the Rise in Voice Search?
Any device you use to help you find answers, places, recommendations, and more most likely has a voice search feature nowadays. Whether a smart