Many established businesses still rely 100% on a sales team for lead generation. Marketing can feel like a difficult expense to justify when a business has never pursued it seriously as a strategy for sales growth. Determining a smart approach to measuring marketing success is key to setting up a marketing plan you and your […]
Brand Management; Or, Why Do We All Care So Much About the Royal Wedding?
The British Royal Family: Brand Management of the Millennia You’ve probably heard something about Prince Harry and Megan Markle recently. Most notably, that they got hitched, in a massive ceremony that cost 45 million USD and was viewed by over 29 million people total. And this wasn’t just because it was on when the football […]
Help! We’ve Lost Iggy – Can You Help Us Find Him?
We Lost Iggy, Our Office Mascot. We’d Love Your Help Bringing Him Home! In our move to downtown Round Rock, at the corner of Mays and Main, our office mascot, Iggy the dog, lost his way. In an effort to find him, we are running a contest and providing a reward to a contest winner! […]
Logo vs. Brand: What’s More Important?
A logo and a company’s brand are completely different aspects of a company’s persona. Simply adding your logo to your company’s materials does not create a brand. If you devote all of your resources and energy to only creating a logo that you love, you are still missing many pieces of the much larger puzzle […]
An Attitude of Gratitude: Why Do We Work with Small Businesses?
In light of the Holiday season and as the newest addition to the Hot Dog team, it was only fitting for me to get with our top dog, Jessica Scanlon and really learn the backstory as to why we work with small businesses, in order to express our gratitude for them. One warm and fuzzy […]
A Guide to Launching a Marketing Project with Hot Dog Marketing
Whether you’ve been running with the Hot Dog pack for years or if you just signed on as a new client, we’re thrilled to help your business stand out with a new project. From website design to social media advertising, all clients have the support of yours truly, the Client Services Manager. As such, my […]
We Tasted Pumpkin Spice Everything!
After stumbling across pumpkin spice cough drops online, we decided it was time for us to do our own pumpkin spice taste test. **I say we/us because the digital department decided, but I really mean they/them when it comes to taste-testing. We got our hands on everything we could find that was pumpkin spice flavored (that […]
The Nightmare of Poor Web Maintenance: It’s Important for Small Businesses to Maintain their Website
Your website is a portal that allows people to interact with your business effortlessly. As our world moves toward a technology-dominant society, you can think of your website as an online office space for your business. What is the first thing the majority of people do when investigating a new doctor, lawyer, restaurant, auto repair […]
Facebook vs. Business: A Story of Love and Hate
The battle between businesses and Facebook has been an interesting one for online marketers to be in the middle of, particularly on the advertising side of the business. Recently, we were blindsided by a notification from Facebook that some of the main advertising groups used to create audiences for ads would be restricted or removed from […]
You’re Better Off Hiring A Professional Graphic Designer Rather Than Your Neighbor’s, Sister’s, Cousin’s, Friend Down the Street
I’m a bit past my 10-year mark as a professional graphic designer. According to Malcolm Gladwell, that means that I should have just about met the 10,000-hour rule and I should be a “Master” at my profession. But I don’t feel like a master quite yet. Evolving trends and new technology are big parts of […]
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