Content is king. It was true in the heyday of the newspaper industry, and it’s true on the internet now. Whether this content takes the form of clever social media posts, snappy newsletters, or blogs about wiener dogs, the important thing is to keep your voice in front of your clients in an engaging way […]
Instagram’s IGTV: What Does it Mean for Internet Content Creators?
In a world where YouTube has become the primary platform for video distribution and media streaming, one social media platform took a stand against the great red play button: Instagram. While Vimeo has become the professional standard for video hosting, and Twitch the gamer’s streaming paradise, Instagram has launched a new platform that will challenge […]
Is Marketing Worth It?
Hint: The Answer is Yes, but It Requires a Shift in Your Culture In 2017, 70% of small-to-midsize businesses (SMBs) increased their marketing budgets and included more digital marketing in their overall strategy. Clearly, CEOs of SMBs felt like they were missing out on something. But, by the end of the year, how many sat […]
Top Dogs: Hot Dog Marketing Named Leading Marketing Agency!
After that fateful day in 2008 when Iggy, a dachshund, conjured up our name, Hot Dog Marketing Agency, we have contributed to a storied history that will likely echo down through the ages. For over five years, Hot Dog has been scrapping the Big Corporations for neighborhood-favorite small businesses. And like the dog we are […]
For Pack Leaders: The Smart Way to Measure Marketing Success
Many established businesses still rely 100% on a sales team for lead generation. Marketing can feel like a difficult expense to justify when a business has never pursued it seriously as a strategy for sales growth. Determining a smart approach to measuring marketing success is key to setting up a marketing plan you and your […]
Brand Management; Or, Why Do We All Care So Much About the Royal Wedding?
The British Royal Family: Brand Management of the Millennia You’ve probably heard something about Prince Harry and Megan Markle recently. Most notably, that they got hitched, in a massive ceremony that cost 45 million USD and was viewed by over 29 million people total. And this wasn’t just because it was on when the football […]
Help! We’ve Lost Iggy – Can You Help Us Find Him?
We Lost Iggy, Our Office Mascot. We’d Love Your Help Bringing Him Home! In our move to downtown Round Rock, at the corner of Mays and Main, our office mascot, Iggy the dog, lost his way. In an effort to find him, we are running a contest and providing a reward to a contest winner! […]
Logo vs. Brand: What’s More Important?
A logo and a company’s brand are completely different aspects of a company’s persona. Simply adding your logo to your company’s materials does not create a brand. If you devote all of your resources and energy to only creating a logo that you love, you are still missing many pieces of the much larger puzzle […]
An Attitude of Gratitude: Why Do We Work with Small Businesses?
In light of the Holiday season and as the newest addition to the Hot Dog team, it was only fitting for me to get with our top dog, Jessica Scanlon and really learn the backstory as to why we work with small businesses, in order to express our gratitude for them. One warm and fuzzy […]
A Guide to Launching a Marketing Project with Hot Dog Marketing
Whether you’ve been running with the Hot Dog pack for years or if you just signed on as a new client, we’re thrilled to help your business stand out with a new project. From website design to social media advertising, all clients have the support of yours truly, the Client Services Manager. As such, my […]
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