Small businesses make up the backbone of our nation’s economy. They’re an essential component of the American Dream. So why are so many small businesses incapable of achieving long-term growth or sustainability? The truth is, the American Dream isn’t easy to achieve. An estimated 60% of businesses fail within their first two years and only […]
Small Business Digital Marketing – Why You “Can’t” Do It Alone
Okay, let’s be honest, you’re a small business owner, you probably could do it alone. That’s what being a small business owner is built on. Drive, determination and A LOT of time building something from nothing on your own. But you’ve been doing this for a little while now and you realize just how valuable […]
Video Marketing and Small Businesses: Where to Start
Creating engaging content is key to building and maintaining your customer base. When you think of creating this content, we hope you’re thinking about video. Videos lead to more traffic, higher conversion rates, and even builds the trust a customer has in you. So, how can you use video marketing to get the best results? […]
How a Digital Marketing Superhero Can Save the Day in 2017
It’s a bird! It’s a plane! It’s…a digital marketing plan? You’re probably asking yourself, how can a digital marketing superhero help my business this year? Lucky for you, we have the answer. Many business owners underestimate the power and value of having a digital marketing plan in place. Some business owners may not even know […]
Social Media Changes Made in 2016
Social media is undoubtedly one of the biggest constants in our lives. Most of us check our newsfeeds from Facebook, Twitter, Instagram, etc. several times a day. While the presence of social media never changes, some of its features certainly do. Let’s look at some highlights from the changes that have been made to our […]
Things I Learned as a Marketing Intern
As the New Year approaches, I like to take time to reflect on the year that has passed and how I can advise and teach those who may, right now, be where I was four months ago. A mere four months ago, I started my journey as a marketing intern with a growing marketing firm […]
Small Business Marketing Tips for 2017 – It’s All About Mobile
If there is one thing you can say about marketing in the digital age, it’s that there is never a boring moment! There is always something new and exciting on the horizon, whether it be a new social media platform, Google algorithm shift or SEO updates, it’s a lot to keep up with. Mobile is […]
7 Marketing Tools We’re Thankful For
There are likely hundreds of digital marketing tools and social media marketing tools available online to use. How does someone even begin to sort through all of them and ultimately choose which marketing tools to use on a daily basis? Hot Dog Marketing is here to help. Every day, we use numerous marketing tools to […]
Create Your Next BadAss-terpiece with Video
If you’re doing any kind of marketing for your business, I’m sure you have read statistics about video content and probably already know you need to include video as part of your digital presence. Someone, somewhere has shared some very compelling facts with you like; “There were over 7.9 million videos uploaded directly to Facebook in September […]
The Importance of Visual Hierarchy in Design
An essential task of a graphic designer is to present visual information in an organized manner. Well executed visual communication leads a viewer through content in an intended order of importance. Content can consist of any combination of paragraphs of text, headers, titles, bullet points, icons, illustrations, photos, video, etc. Content elements are given importance using […]
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