Landscaping was not just a hobby or second income for Chris Sypniewski. His company, Texas Lawn Sense, did so much more for homeowners in Georgetown, Texas who wanted their lawns to be an extension of their beautiful homes: landscaping, planning, and evaluations. Chris wanted to reach people who really cared about their landscapes and show […]
Long Live SEO: Is Search Engine Optimization Dead?
When you perform searches online about search engine optimization, chances are you’ll come across at least one article in which the headline claims that search engine optimization is dead. Marketers have long listened to the chatter circling the rumor mill that search engine optimization (you know, the necessary process of making your website visible to […]
25+ Steps to Making Your Own Promotional Video
Thinking of shooting your own promotional video for your business? I applaud you for taking the step into video marketing! You are keeping up with current marketing trends and that’s stellar! There was a time in the not-too-distant past when video production was a costly, highly specialized process. Today, if you have a cell phone […]
5 Easy Tips to Heat Up Your Summer Marketing Strategy
Are you beginning to feel the heat? The kids are out of school, the pools are open, and summer is definitely here. As the temperatures begin to rise, are your customers shying away buying your products or is business really heating up? Whether you own a business that sells winter-specific items or an ice cream […]
The Basics of Small Business Content Marketing
The Basics of Small Business Content Marketing Learned by a Content Marketing Intern If you run a small business, this article is for you. If you are developing a marketing plan, read on. If you’re headed for a career in marketing, or you want to hear the basics from a fresh perspective; these are the absolute […]
Five Steps to a Perfectly Polished Professional Video
How To Make an Online Video for Your Business It’s as easy as picking up your phone and pressing record right? A professional-quality marketing video can make all the difference when it comes to attracting customers through social media. It also helps your potential customers understand your business better. When you get that traffic to […]
Lights, Camera, Action: 5 of Our Favorite Branded Video Campaigns
By now, you’ve figured out that video is all the rage in content marketing. Brands are using video now more than ever for more than just advertising spots – they’re using them to tell stories, to showcase the unique capabilities of their products and services and more. Through video, they’re able to define their brand […]
Why Brands Should Embrace National Days
Every day, it seems like someone is celebrating something some new, off-beat holiday. Unlike the federal or state holidays, these national holidays are not exactly like they sound. For decades, national holidays have been anything from cause recognition to celebrating popular food items like pizza, donuts, and coffee, a holiday you’ve never heard of, recognition […]
Why Do We Celebrate Our Clients?
International Client’s Day has me thinking… As I approach my one year mark as Client Services Manager, I am filled with gratitude to think of how lucky I am to have clients that are fun and exciting to work with. I truly enjoy every one of our clients because they all bring something new and […]
7 Tips to Help Small Business Owners Make It to 5 Years
Hot Dog Marketing is celebrating our 5-year anniversary this month! We made it over this big business anniversary hurdle by following some great advice and wisdom that fellow business owners shared with us. Here are our top tips for small business owners from Top Dog Jessica Scanlon. 1. Develop a Memorable Brand via GIPHY […]
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