After stumbling across pumpkin spice cough drops online, we decided it was time for us to do our own pumpkin spice taste test. **I say we/us because the digital department decided, but I really mean they/them when it comes to taste-testing. We got our hands on everything we could find that was pumpkin spice flavored (that […]
Facebook vs. Business: A Story of Love and Hate
The battle between businesses and Facebook has been an interesting one for online marketers to be in the middle of, particularly on the advertising side of the business. Recently, we were blindsided by a notification from Facebook that some of the main advertising groups used to create audiences for ads would be restricted or removed from […]
7 Tips to Help Small Business Owners Make It to 5 Years
Hot Dog Marketing is celebrating our 5-year anniversary this month! We made it over this big business anniversary hurdle by following some great advice and wisdom that fellow business owners shared with us. Here are our top tips for small business owners from Top Dog Jessica Scanlon. 1. Develop a Memorable Brand via GIPHY […]
Small Business Digital Marketing – Why You “Can’t” Do It Alone
Okay, let’s be honest, you’re a small business owner, you probably could do it alone. That’s what being a small business owner is built on. Drive, determination and A LOT of time building something from nothing on your own. But you’ve been doing this for a little while now and you realize just how valuable […]
Small Business Marketing Tips for 2017 – It’s All About Mobile
If there is one thing you can say about marketing in the digital age, it’s that there is never a boring moment! There is always something new and exciting on the horizon, whether it be a new social media platform, Google algorithm shift or SEO updates, it’s a lot to keep up with. Mobile is […]
What Should My Business Blog Be About?
Blogs are a great thing, they really are. Your blog positions you as an expert in your field and your business as a resource for potential and existing clients. Your blog has behind-the-scenes power as well! Blogs are great for Search Engine Optimization (SEO), which is the lifeblood of your website, especially if your website […]
The Scary Truth Behind Facebook Numbers and Why (Almost) No One Says “I Found You On Facebook”
Have you had the dream? You know, that dream? The dream where all you have to do is start a Facebook page for your business post a few clever posts and BAM! viral city baby…customers and clients start pouring in your door telling you how amazing your Facebook game is, that they all saw your […]
SEO is More Important than Ever When You Relaunch Your Website
So, you’ve finally done it. You bit the bullet after a year of ‘meaning to’ and redesigned your website. The best part is you really love it and you’re ready for the world to see your new, updated and more polished look! Whoa there. We know you’re excited, and we’re excited for you, but there […]
How to Build a Community with Expert SEO
Using SEO as a Community Builder Search Engine Optimization (SEO) is still an elusive concept for many small business owners, or even many in large corporations for that matter. There are so many interconnected parts and strategies in play that it can be daunting to even try to take the time to understand it, much […]
How to Effectively Use Social Media Ads for Small Business
Social media is great for businesses, especially small ones. It is a phenomenal way to identify your fans, entice new ones and interact with your community. But it only works if you have followers, and on major social media sites, those are harder than ever to come by these days. If you have a business […]
