After stumbling across pumpkin spice cough drops online, we decided it was time for us to do our own pumpkin spice taste test. **I say we/us because the digital department decided, but I really mean they/them when it comes to taste-testing. We got our hands on everything we could find that was pumpkin spice flavored (that […]
The Nightmare of Poor Web Maintenance: It’s Important for Small Businesses to Maintain their Website
Your website is a portal that allows people to interact with your business effortlessly. As our world moves toward a technology-dominant society, you can think of your website as an online office space for your business. What is the first thing the majority of people do when investigating a new doctor, lawyer, restaurant, auto repair […]
Facebook vs. Business: A Story of Love and Hate
The battle between businesses and Facebook has been an interesting one for online marketers to be in the middle of, particularly on the advertising side of the business. Recently, we were blindsided by a notification from Facebook that some of the main advertising groups used to create audiences for ads would be restricted or removed from […]
You’re Better Off Hiring A Professional Graphic Designer Rather Than Your Neighbor’s, Sister’s, Cousin’s, Friend Down the Street
I’m a bit past my 10-year mark as a professional graphic designer. According to Malcolm Gladwell, that means that I should have just about met the 10,000-hour rule and I should be a “Master” at my profession. But I don’t feel like a master quite yet. Evolving trends and new technology are big parts of […]
The Art of Social Media Video Content: What Small Businesses Need to Know
It’s no secret that social media has evolved drastically since its inception many years ago. What started out as a networking tool has evolved into an ever-changing, multi-functional platform that businesses can utilize to grow their presence. Part of the multi-functionality of social media today includes using social media video content on your platforms to […]
Paid Social Media Marketing Internship – ASAP Start
We’re Looking for the Next Great Marketing Star! Are you ready to work some place fun and be a part of something great? Our internship program could be the right fit for you! We’re looking for a college junior, senior or recent graduate in public relations, journalism, communication studies who can help the agency CEO […]
Leveling Up Your Image: Texas Lawn Sense
Landscaping was not just a hobby or second income for Chris Sypniewski. His company, Texas Lawn Sense, did so much more for homeowners in Georgetown, Texas who wanted their lawns to be an extension of their beautiful homes: landscaping, planning, and evaluations. Chris wanted to reach people who really cared about their landscapes and show […]
Long Live SEO: Is Search Engine Optimization Dead?
When you perform searches online about search engine optimization, chances are you’ll come across at least one article in which the headline claims that search engine optimization is dead. Marketers have long listened to the chatter circling the rumor mill that search engine optimization (you know, the necessary process of making your website visible to […]
25+ Steps to Making Your Own Promotional Video
Thinking of shooting your own promotional video for your business? I applaud you for taking the step into video marketing! You are keeping up with current marketing trends and that’s stellar! There was a time in the not-too-distant past when video production was a costly, highly specialized process. Today, if you have a cell phone […]
5 Easy Tips to Heat Up Your Summer Marketing Strategy
Are you beginning to feel the heat? The kids are out of school, the pools are open, and summer is definitely here. As the temperatures begin to rise, are your customers shying away buying your products or is business really heating up? Whether you own a business that sells winter-specific items or an ice cream […]
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