In today’s digital age, a strong online presence is essential for the success of any small business. We’re sure you’ve heard this before, but it’s the truth – your website serves as a virtual storefront.
You invest time, money, and hard work in maintaining your physical location, so why should your online platform be any different? Not only do you want to wow potential customers when they see your website, but you also want it to reflect what you and your business are about.
Whether you’re looking to revamp your current website or create one from scratch, you can follow several best practices to ensure your small business website stands out and attracts potential customers.
Read more below as well as register for our FREE small business websites webinar.
Know What You Want to Convey
Before you make changes to your website willy-nilly, it’s crucial to have a clear and defined strategy in place. Identify your target audience, the takeaways you want them to learn from your site, and your business goals. A locked-in strategy can guide your design and content decisions so your website stands out to your intended audience.
Optimize for User Experience
User experience is paramount for your website. If your website is challenging to navigate, visually appealing, and responsive, potential customers will go elsewhere to find a competitor whose site DOES check off all those boxes. Visitors should be able to find information quickly and efficiently.
Placing menus, buttons, and essential, eye-catching information on both desktop and mobile devices combine to create an intuitive browsing experience and must be thoughtfully considered during the creation phase.
Use High-Quality Content
As the adage goes: “Content is King.” Users are looking for intelligent, engaging content when visiting your website and will not hang around if they can’t find it.
Showcase your products or services with clear descriptions, appealing images, and fun or informative videos, then hook them with powerful CTAs. Blog pages are also a great place to update content and regularly keep your website fresh and relevant.
Implement Clear Call-to-Actions (CTAs)
We used the ‘CTA’ term in the above tip. When you boil your marketing, content, and advertising strategies down to the source, we get – a Call to Action. You want your website visitors to perform a function: sign up for more information, call the store, take advantage of a sale, check out a blog, and so on.
A good website nudges visitors toward desired actions with clear and compelling language. Thoughtful, strategic, and strong CTAs will encourage your potential customers to take that next step in the sales process.
Pay Attention to Speed and Performance
Your website could be the most gorgeous and awe-inspiring thing ever seen on a computer screen, but if the ‘nuts and bolts’ behind the scenes aren’t set up correctly, you could end up with a molasses-slow website that turns visitors away and tanks your rankings on search engines.
Experienced website creators and a reliable hosting provider can ensure your website loads quickly, 24/7/365.
Maintain Regular Updates and Fixes
A website is not a one-and-done project. Instead, consider it a baby: it should be monitored regularly to keep tabs on its well-being and performance.
Occasionally, a small part of it – like a specific page, image, link, etc. – may stop working correctly and require nursing back to health by skilled hands.
Regularly updating your website with new content, features, and improvements can help keep its parts in healthy working order. And having an expert maintenance team at the ready with a watchful eye on your site can ensure that it runs as smoothly as silk, day in and day out.
For small business owners looking to take their websites to the next level, our Peasy website service offers a comprehensive solution that aligns with the best practices above. Peasy’s team of experienced professionals understands that each small business has different needs and that cookie-cutter web designers just don’t cut it.
We can help you create a website that reflects your brand, personality, and uniqueness while resonating with your target audience. Peasy is a small business owner who understands firsthand the challenges other small business owners face while trying to succeed.
Ready to transform your online presence? Peasy’s hassle-free process can give your website a new lease on life and take it to new heights.
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Gabe Ruzin is a content creator and digital marketer who enjoys writing blogs, solving the mystery of SEO, and working towards creating the perfect social media post someday. He lives in Colorado with his wife, teenage son, four cats, and lots of cat hair. A former movie theater programming director, Gabe loves watching movies, writing film reviews, and wondering why Michael Keaton has never won an Oscar.