Having organic content on your website can determine where your webpage lands in search engine results, which can affect the number of customers and leads a business may generate through digital marketing.
What is Organic Content?
Organic content lets consumers find you naturally. It entails someone providing the necessary material that consumers or potential clients may be searching for. This content relates directly to the text on your website pages, and when the content is right, prospective customers can find you by typing keywords into search engines. It can be useful because the main goal of search engines is to find the most relevant and useful content for the user. Ensuring your content is engaging, readable and has keywords pertaining to the searched topic can help determine where your website will rank in search results.
Organic Content and SEO
SEO (Search Engine Optimization) and organic content go together almost like peanut butter and jelly. Quality SEO and content can help your business rise through the ranks in search results. Simply put, more relevant and updated content on your site means more pages can be indexed by a search engine for your website and put into the running for rank. This also gives you a chance to have better ranking for various keywords.
Using the correct keywords and unique content can help search engine users find your website and give you the opportunity to grab their attention. Adding pictures, graphics and links to your copy creates more visually appealing content and gives users the opportunity to interact with your website with links to other relevant pages on your site, called internal links.
Defining Your Strategy
Knowing your strategy helps you narrow down your audience and helps define your content and your platform as a whole. Keep in mind why customers or clients may come looking for your services.
Having an understanding of the voice and tone of your business can help add a connection to your content for the reader. This tone can be anything you want, just ensuring that it fits your business and its audience. Try out a few different ways of speaking to your audience to see what gets the most engagement.
You should see your website as an important part of your marketing strategy and ensure that it’s supplying the audience with quality content that is meaningful to your visitors.
Differentiating Your Brand
By having a deep understanding of your company’s goals, voice and audience you can begin to differentiate your brand from others in the industry. Having authentic positioning and voice can help your audience know who you are, what you do, and why they want to choose you over your competitors.
If your company is the best at something in your industry think about focusing on that expertise or if there are any niche services you may offer, that is a great way to set yourself apart!
Working on a Blog
Having a blog on your website can help greatly in the organic content department. It allows you to be helpful and useful to potential customers and also boost your SEO. Blogging on topics that pertain to your industry and business can let you build an audience that trusts you in that field. If you continue to publish content consistently that is also effective and engaging, then you can help to establish your business as a source of information that users will return to in the future. Bonus: Search engines love to see new content being updated on sites on a regular basis. Your website is not a ‘set it and forget it’ situation. You should think of it as a living, breathing thing that needs to grow and change along with trends.
If all of this sounds complicated or scary, you’re not alone, and it’s for good reason. It takes years of training and practice to learn how to navigate the SEO and website content world. Not to mention the constant updates and changes to algorithms and rules of the game. It’s a lot to keep up with and when you’re already busy keep your business running as smoothly as possible, who has time for that?
Are you worried that your messaging and branding isn’t attracting the correct audience? Don’t fret, that’s what we’re here for. Hot Dog Marketing has all the expertise you need to get the job done right!
Marhesha is a graduate of Virginia Commonwealth University and has a love for all things social media and digital marketing! With a background in Journalism writing and an itch to gain knowledge in every field and industry, she loves learning about new clients and what they have to offer to the digital world.