Having organic content on your website can determine where your webpage lands in search engine results. In turn, this can affect the number of customers and leads a business generates through digital marketing.
What is Organic Content?
Organic content lets your audience find you through organically surfing the internet. It provides the necessary material that your audience or potential clients may be searching for.
This content relates directly to the text on your website pages, and when the content is relevant and useful, prospective customers can find it by typing related keywords into search engines. It can be useful because the main goal of search engines is to find the most relevant and useful content for the searcher.
Make sure your content is engaging, readable, and has keywords pertaining to the searched topic. This can help determine how your website will rank in search results.
Organic Content and SEO
SEO (Search Engine Optimization) and organic content go together like peanut butter and jelly.
Quality SEO and content can help your business rise through the ranks in search results pages. Simply put, more relevant and updated content on your site means more pages may be indexed by a search engine and put into the running for rank. This also gives you a chance to have a better ranking for various keywords.
Using the correct relevant keywords and publishing unique content will help search engine users find your website. This will give you the opportunity to grab their attention. Adding pictures, graphics, and links to your webpage copy creates more visually appealing content and compels users to interact with your website.
Defining Your Strategy
Clearly defining your organic website content strategy helps you narrow down your audience, content, and platform as a whole. Keep in mind why an audience or clients may come looking for your services.
The voice and tone of your business can help add a connection to your content for the reader. The tone can be anything you want, just make sure it fits your business and connects with your audience. Not sure what tone of voice will connect with your audience? Try out a few different ways of speaking or writing and see what gets the most engagement.
You should see your website as an important part of your marketing strategy and ensure that it’s supplying the audience with quality, meaningful content.
Differentiating Your Brand
To differentiate your brand from competitors, you need to have a deep understanding of your company’s goals, voice, and audience. Having a unique positioning and voice will communicate to your audience who you are, what you do, and why to choose you over your competitors.
If your company is the best at something in your industry, focus on that expertise. If there are some niche services you offer, that is a great way to set yourself apart! Communicate that expertise and those services through organic website content.
Working on a Blog
Having a blog on your website is incredibly beneficial for adding organic content. Additionally, it allows you to be helpful and useful to your audience and also boost your SEO. Blogging on topics that pertain to your industry will build an audience that trusts you in that area. If you continue to publish content consistently that is also effective and engaging, then you can establish your business as a source of information that users will return to in the future.
Bonus: Search engines love to see new content on websites on a regular basis. Your website is not a ‘set it and forget it’ situation. Think of it as a living, breathing thing that grows and changes along with trends.
If all of this sounds complicated or scary, you’re not alone, and it’s for good reason. It takes years of training and practice to learn how to navigate the SEO and website content world. Not to mention the constant updates to algorithms and rules of the digital marketing game. It’s a lot to keep up with. And if you’re already busy keeping your business running smoothly, who has time for all that?
Are you worried that your messaging and organic website content isn’t attracting the right audience? Don’t fret, that’s what we’re here for. Hot Dog Marketing has all the expertise you need to get your digital marketing done right!
Marhesha is a graduate of Virginia Commonwealth University and has a love for all things social media and digital marketing! With a background in Journalism writing and an itch to gain knowledge in every field and industry, she loves learning about new clients and what they have to offer to the digital world.