When you perform searches online about search engine optimization, chances are you’ll come across at least one article in which the headline claims that search engine optimization is dead. Marketers have long listened to the chatter circling the rumor mill that search engine optimization (you know, the necessary process of making your website visible to your audiences online) is dead or currently dying. Is search engine optimization dead? While there is some truth in this statement, SEO is not forever gone. In fact, search engine optimization is alive more than ever before.
Why am I reading article headlines that claim SEO is dead?
Critics of SEO have claimed for nearly a decade that SEO is dying a slow, painful death, and while many marketers are ready to throw in the towel, (or, hey, release confetti, and celebrate!) the death of SEO simply isn’t true.
So, why are people saying SEO is on life support? What some of these critics may be referring to is not necessarily the death of search engine optimization altogether, but the death of primitive SEO practices and tactics. In this sense, SEO is dying…and being reborn again.
So, you’re saying SEO is both dead and not-dead?
As Google consistently makes improvements to enhance the user experience, it’s updating search engine algorithms to further exclude older practices known as Black Hat SEO. These older SEO tactics involve keyword stuffing, link buying and over-optimizing things like meta-tags on your website. These types of SEO practices certainly are dying. And good riddance.
But SEO has been reincarnated! With new Google algorithm updates occurring every few months (and sometimes more frequently), and, the rise of mobile-friendly search and websites and searches have kept SEO alive and well.
What about the argument that SEO is no longer effective?
Although these critics argue that SEO is becoming less effective, it’s simply because marketers are working harder than ever to keep up with Google’s algorithm updates. SEO remains extremely important to generate brand awareness, direct traffic to your website, and show up in relevant search results. Why is Google’s algorithm becoming more difficult to keep up with? Google is customer-centered, so they’re always searching for new ways to improve the user experience. This forces brands to consistently modify and maintain updates on their website that contribute to a positive, user-friendly site.
Why is Google’s algorithm becoming more difficult to keep up with? Google is customer-centered, so it is always searching for new ways to improve the user experience. This forces brands to consistently modify and maintain updates on their websites to make sure they contribute to a positive, user-friendly site.
While it sounds like Google only loves the customer, their adoration isn’t completely one-sided. They’ve added neat updates for brands recently, such as Google Posts, which allows businesses to share messages and updates with their audiences through Google My Business.
How can a business get ahead in the SEO game?
1. Is your website optimized for smartphones? These days, it’s all about user experience, so if your website isn’t mobile-friendly, it should be.
Some studies claim that 4 out of 5 people will have a smartphone by the year 2020. That’s a lot of people walking around with a portal to the internet sitting right inside their pockets.
2. Are you making regular content updates to your website?
If you can’t remember the last time you updated your website or added content, it’s time to let our marketing team work on creating and maintaining a content marketing strategy for you.
3. Are you reaching your audience through social media marketing?
Many business owners are unaware or have forgotten that social media marketing can help you rank for SEO! Ask us how!
4. Are you keeping up with how Google ranks your website?
There are a lot of online and digital marketing components that affect your ability to rank for SEO. These involve including foundational SEO on your website, updating SEO, contributing to SEO through social media, blogging, advertising and more.
Because SEO is here to stay and evolving all the time, it’s best you leave the practice to the professionals. Have questions or want help with your SEO? Let’s chat!
Recent Public Relations graduate and intern-turned content marketing specialist. When I’m not swimming through waves of web pages for new content, you can find me at hockey games or reading a fantastic book.