Your Quarterly Marketing Checklist

Hey Gang! We’re starting the second half of the year now, and it’s a good time to examine your marketing plan and see how you’re doing. If you don’t have a marketing plan, check out these free templates.

Branding and Branded Materials

• Do you have enough business cards for your upcoming networking and events?
• Have you changed anything about your services that would require redoing or reprinting any marketing materials you have?
• Do you need to change your prices on any printed materials?
• Are you able to get those new marketing materials you’ve been saving up for?

Social Media and Content Marketing

• How often were you able to post on your website?
• Did you consistently post to social media, interact with followers, and send out great, useful info?
• If you’re tracking analytics, did you see any spikes in visits?
• If you’re not getting the traction you need, should you consider paid social media advertising?
• Did you have a hard time managing this aspect? Is it time to get help?

Traditional Advertising

• Did you get enough ROI (return on investment) with your paid advertisements?
• Did you track what sales your advertisements brought in effectively?
• Are you planning any late year advertising for the holiday season? September is usually the latest to make those arrangements.

Website

• Do you need to update services and pricing on your website?
• Are you ready to add pages or upgrade the look and feel of your website?
• Do you need purchase additional domain names to point to your website?
• Are Google and other search engines picking up on it?
• Do you have your appropriate online directories updated with the right web link and latest information?
• Is it time to consider online advertising?

Public Relations and Traditional Communication

• Do you have enough thank you cards to thank your clients/customers for the rest of the year?
• Do you have events or appearances coming up in the second half of the year that you need to plan press releases and media notifications for?
• Do you have the support you need for your upcoming events?
• Do you have the necessary marketing materials for your upcoming events?
• Have you updated your website with pictures and news from your past events/appearances?

Hopefully by answering these questions, you’ve gotten an idea of what you’ll need to focus on in the third quarter. Don’t know where to start with your plan? We have a list of our favorite free templates here. If you have questions or need help with any or all of your marketing plan, let us know.