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Author: Jessica Scanlon

I'm a mom, a small business owner, and I'm a marketing professional with over a decade helping businesses with their branding and online presence. When I'm not spending time with my family or on my business, I love cooking (and eating) and snuggling with my dogs while I binge on TV shows. My favorite authors are Malcolm Gladwell and Steve Martin. My favorite movies are L.A. Story, Little Mermaid, Hedwig and the Angry Inch, and Trainspotting.
Top B2B Companies of Texas 2021 by Clutch Hot Dog Marketing

Clutch Names Hot Dog Marketing as a Leading Branding Company in Austin, Texas

Posted on August 17, 2021November 10, 2022 by Jessica Scanlon

There are many companies who pay millions and billions of dollars to perfect their branding.  It might sound like aRead More

Posted in buzz
Forbes Business Council Expert Panel including Jessica Scanlon CEO of Hot Dog Marketing

14 Smart Strategies To Boost Chances Of Making The Right Hire

Posted on August 5, 2021April 10, 2023 by Jessica Scanlon

How can a company hire the perfect candidate? This question has long been at the heart of numerous hiring practicesRead More

Posted in Forbes
woman looking at laptop with product boxes next to her

Horrifying Yet All-Too-Common Marketing Mistakes To Avoid

Posted on July 8, 2021April 10, 2023 by Jessica Scanlon

CEO, Founder and Manager at Hot Dog Marketing helping businesses prepare for their next phase of growth with comprehensive marketing. “I wantRead More

Posted in Forbes
working for hot dog marketing

Apply for a Future Opening

Posted on September 18, 2019April 10, 2023 by Jessica Scanlon

We collect and keep a record of amazing individuals that might want to be a part of our pack someday. If you’re interested in joining our team, but we don’t have a role available, submit your information here. We’ll reach out when we’re hiring.

Posted in Featured Job, Jobs
lego-star-wars

Our Clients All Have These Traits in Common

Posted on August 13, 2019November 10, 2022 by Jessica Scanlon

Do you sound like a Hot Dog Marketing client? When Hot Dog Marketing first got started, we were a smallRead More

Posted in Blog

How Did You Come Up With the Name?

Posted on July 11, 2019April 10, 2023 by Jessica Scanlon

This is the number one frequently asked question: How did we come up with such a silly and easy-to-remember name?Read More

Posted in news
Brand-Equity-Featured-Image-Hot-Dog-Marketing-Folder-Leave-Your-Mark-Stickers-Mug

What is Brand Equity?

Posted on June 4, 2019November 10, 2022 by Jessica Scanlon

“It’s just easier to buy from someone you’ve heard of.” What is brand equity? It’s best explained through a simpleRead More

Posted in Blog, branding, strategy
Blog-Title-Image-Rock-Crash-Hot-Dog-Marketing

Cutting Your Marketing Budget is Dangerous – Here’s Why

Posted on May 24, 2019November 10, 2022 by Jessica Scanlon

I’m a corporate marketing drop out. I understand what gets cut first in hard times – marketing. One of myRead More

Posted in Blog, For Pack Leaders – Blogs for CEOs, strategy

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