“It’s just easier to buy from someone you’ve heard of.” What is brand equity? It’s best explained through a simpleRead More
Author: Jessica Scanlon
I’m a corporate marketing drop out. I understand what gets cut first in hard times – marketing. One of myRead More
When I tell other business owners that half of our business comes from online leads, they’re visibly shocked. And thenRead More
Why Marketing Services Shouldn’t be Treated Like Just Another Vendor Looking for a vendor to “just take care of this?”Read More
Visual Branding: Why the Visuals Tell Most of the Story I don’t intend to dismiss the value of words. WeRead More
Your business needs marketing to find its customers. Small businesses and start-ups often leverage more time and muscle than dollarsRead More
If you’re thinking about a new website in 2019, then think about investing in the new project wisely. While it’sRead More
Last month, we tackled referral traffic and how it works with your online marketing program. This month, we’ll tackle whatRead More