Whether it’s creating a Facebook page for your business or jumping on the hottest new social media or marketing trend, the answer is (unsurprisingly) “it depends.” Some business leaders, entrepreneurs, and marketers will say, “_____ is the best way to reach your audience – everyone should do it!” If they’ve experienced success, it’s hard to argue with their stance.
However, each business is unique. There’s no “one-size-fits-all” approach that can yield consistent results across products, industries, and demographics. Someone may be a proponent of a particular channel because they’ve experienced wild success through it, but be careful; others are a little more insidious, claiming that you must pursue a specific component, and they sell the framework, product, video course, etc. necessary to have success.
What to Ask Instead
Platforms and marketing tactics will change over time, but one thing that remains consistent is your business’s need for a website. Business leaders and decision-makers are becoming more aware that their website is not simply a digital brochure. It is the hub that their other marketing channels should be pointing to.
Why is your website so important? You own your website (as opposed to content posted on social media platforms), and it’s the 24/7 digital salesperson for your business. Some better questions to ask:
- Is my website working?
- What’s wrong with my website?
How to Get People to My Website
Optimizing your website for search engines helps get it in front of people when looking for solutions.
Consider how to add value to the time that people spend on social media. If your business is on social media, it shouldn’t simply be creating posts that could be just as well be magazine ads.
Having high-quality blogs, whitepapers, videos, and other pieces of content makes your website a fountain of answers and positions your company as an expert.
The Bottom Line
Instead of asking “should I be on Facebook,” ask these questions:
- How can I make my website work better?
- How can I create better content?
- What’s the overall strategy that ties it all together?
- What are the overall channels we’ll utilize?
At Hot Dog Marketing, we help businesses clarify their message, discover their appropriate marketing channels, and reach their audience. We have many resources on our website to learn more about marketing.
Are you ready to get strategic marketing the helps your business reach its goals? Don’t wait, contact Hot Dog Marketing to get started.