Where are your clicks going? Let’s Talk about Landing Pages

1:21 pm by

I’ve been talking about landing pages with a few clients recently, and I came across this video from Google Adwords about getting the most out of your landing page. The three principles discussed in the video apply to all landing pages – whether you’re selling a product online, promoting a special, or just trying to collect more followers. Anytime anyone clicks on anything you’re putting out there (whether through ads or social media), it should take him or her to a place specific to your business and makes your ultimate goal easy for the visitor to accomplish.

Three tips from the video:

  • Is the page featuring what you’re promoting?
  • Can people easily find what they’re looking for?
  • What do you want them to do when they get to your website? Include a call to action.

Click here to watch the video.

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Update: 5/25/12

Thanks to our fellow members at the Austin Chamber for contributing to the discussion this month.

Jonah Kaufman from Biz Amp sent over these two great articles:
http://tinyurl.com/c3677b8

http://tinyurl.com/cxc578a

Highlights from The Conversion Scientist Article on why landing pages are important gets right to the point:

1. Landing Pages will make you more successful by generating more leads, sales and business.

2. Landing Pages will make your visitors love you more. There is no better brand experience that finding what you’re looking for.

3. Landing Pages will cut the cost of your advertising by increasing your conversion rates. As the cost of generating new clients, you can put more into your advertising.

4. Landing Pages will keep me from ranting about landing pages

Another wonderful contribution comes from Katherine Rulz who wrote:
“If I may offer: please think of mobile clients when creating a landing page or simply make sure that you have a mobile optimized website that also provides a quick call to action – people convert much faster on mobile and there are more opportunities to quickly grow social networks or build customer databases.”

Katherine is the co-founder of YoMobi.com, a DIY mobile website builder.

Filed Under: General Marketing Advice, Internet Marketing, Social Media Advice Tagged With: , , , , , , , , , , , , , , ,

Summer Promotion Ideas

1:21 pm by

Summer is a great time to market in Austin. Austin and surrounding Central Texas customers all have similar themes rolling around in their heads and here’s a cheat sheet of marketing ideas you can use as you target them.

Austin, TX Summer Promotional Copy Ideas:

  • Sizzling Deals
  • Get Out of the Heat and Visit . . . .
  • Hot Steals or Deals
  • Getaway from the Heat
  • It’s Hot
  • Summertime and the Sales are Hot
  • Don’t Let the Drought Get You Down

Customers normally have fun on their minds when the summer hits. With kids out of school and vacations underway, you may want to hit on these summer themes:

  • Road Trips
  • Summer Getaway
  • Summer Camps
  • Summer Sports
  • Backyard BBQs and Get-Togethers
  • Summer Fun
  • Swimming (Lake Fun if you’re in Austin)
  • Family Time
  • Fun with Friends
  • Recapturing Youth!
  • Gardening and Landscaping

Colors to consider using this  summer in your marketing pieces:

  • Bright Berry colors (strawberry sherbert and shades of peaches are big this year)
  • Beach colors (tan, ocean blue, grassy green)

Finally, a cheat sheet wouldn’t be complete without a list of upcoming holidays and Austin, TX summer events:

May (see more here)

  • Cinco de Mayo (5th)
  • Salsa Festival (3rd – 6th)
  • Pecan Street Festival (5th-6th)
  • National Teachers Day (8th)
  • Nurses Day (12th)
  • Mother’s Day (13th)
  • Armed Forces Day (19th)
  • Congress Avenue 1 Mile Run (19th)
  • Memorial Day – Federal Holiday – (28th)

June (see more here)

  • Flag Day (14th)
  • Juneteenth (19th)
  • First official day of summer (20th)
  • Keep Austin Weird Fest (23rd)
  • Father’s Day (17th)

July (see more here)

  • Independence Day – Federal Holiday – (4th)

If you need help figuring out how your business can take advantage of summer promotions, email Hot Dog Marketing for a free consultation! Visit www.hotdogpr.com for more info.

Filed Under: General Marketing Advice Tagged With: , , , , , , , , , , , , , , ,

Google Insight

5:28 pm by

I think this is VERY interesting. Google’s blog recently revealed some insight into how the world is trending based on search data. My favorite tidbits from the article:

  1. The search terms “printable coupons” was up 45% over last year. The age of the digital coupon is upon us!
  2. Terms like, “open a bank account” were up 20% over last year. Why visit the bank when you can do it online?
  3. Searches for “tablet” exceeded “backpack” during the back-to-school season. Talk about a trend!
Filed Under: General Marketing Advice, Internet Marketing Tagged With: , , , , , ,
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