We hear it all the time: “Our website is just a place for our clients to check to see if we’re a real company.” What a service company rarely understands is that their website is a 24/7 salesperson. You can hire a salesperson that just sits around for the phone to ring, and you hope they’re armed with the right information to deliver to a prospect. Or, you can have a salesperson that is effective at building new connections, is a fantastic brand ambassador, and is a good example of what it feels like to do business with your company. Service businesses that don’t underestimate the role of their website are the ones growing, even in a recession.
In this Lunch n’ Learn, Jessica Scanlon, the founder of Hot Dog Marketing will explain to service business owners and operators the essentials of a good website and the value it can deliver to a growing company.