Summer is a great time to market in Austin. Austin and surrounding Central Texas customers all have similar themes rolling around in their heads and here’s a cheat sheet of marketing ideas you can use as you target them.
Austin, TX Summer Promotional Copy Ideas:
- Sizzling Deals
- Get Out of the Heat and Visit . . . .
- Hot Steals or Deals
- Getaway from the Heat
- It’s Hot
- Summertime and the Sales are Hot
- Don’t Let the Drought Get You Down
Customers normally have fun on their minds when the summer hits. With kids out of school and vacations underway, you may want to hit on these summer themes:
- Road Trips
- Summer Getaway
- Summer Camps
- Summer Sports
- Backyard BBQs and Get-Togethers
- Summer Fun
- Swimming (Lake Fun if you’re in Austin)
- Family Time
- Fun with Friends
- Recapturing Youth!
- Gardening and Landscaping
Colors to consider using this summer in your marketing pieces:
- Bright Berry colors (strawberry sherbert and shades of peaches are big this year)
- Beach colors (tan, ocean blue, grassy green)
Finally, a cheat sheet wouldn’t be complete without a list of upcoming holidays and Austin, TX summer events:
May (see more here)
- Cinco de Mayo (5th)
- Salsa Festival (3rd – 6th)
- Pecan Street Festival (5th-6th)
- National Teachers Day (8th)
- Nurses Day (12th)
- Mother’s Day (13th)
- Armed Forces Day (19th)
- Congress Avenue 1 Mile Run (19th)
- Memorial Day – Federal Holiday – (28th)
June (see more here)
- Flag Day (14th)
- Juneteenth (19th)
- First official day of summer (20th)
- Keep Austin Weird Fest (23rd)
- Father’s Day (17th)
July (see more here)
- Independence Day – Federal Holiday – (4th)
If you need help figuring out how your business can take advantage of summer promotions, email Hot Dog Marketing for a free consultation! Visit www.hotdogpr.com for more info.
I’m a mom, a small business owner, and I’m a marketing professional with over a decade helping businesses with their branding and online presence. When I’m not spending time with my family or on my business, I love cooking (and eating) and snuggling with my dogs while I binge on TV shows. My favorite authors are Malcolm Gladwell and Steve Martin. My favorite movies are L.A. Story, Little Mermaid, Hedwig and the Angry Inch, and Trainspotting.