The holidays are just around the corner. It’s time to start implementing some winter and holiday-related promotions. If you’ve watched TV anytime since Halloween, you’ll see that large businesses are starting earlier and earlier each year. Time for you and your small business to leverage some holiday cheer. We all know that Thanksgiving kicks off the largest spending season of the year. What are you going to do to capitalize on that?
Here are some quick copy ideas that you can use as a spring board:
- It’s Cold Outside but the Savings are Hot
- Winter Wonder Land
- Merry Savings
- Holiday Cheer
- Cool Items or Look Cooler, Feel Cooler
- Crisp and Cool
Capitalize on the season with these colors:
- Cool Blues
- Light Pinks and Purples
- White and White Space
- Red and Green
- Jewel Tones
- Gradients of tone
Other Winter Marketing Tips:
- Send end-of-the-year holiday cards to clients, important customers and partners
- Post your holiday hours on your website
- Time direct mail pieces to not compete with the large traffic of mail consumers are receiving this time of year
- Manage shipping expectations for customers if you’re a mail-order company
- Don’t be a Grinch – Donate to a special cause before the end of the year.
Plan promotions to coincide with these November – February events/holidays:
November:
- Thanksgiving – Thursday, 22nd
- Black Friday – Friday, 23rd
- Small Business Saturday – Saturday, 24th
- Cyber Monday – Monday, 26th
December:
- Chuy’s Christmas Parade – Saturday, 1st
- Austin Humane Society’s Gala – Saturday, 1st
- Pearl Harbor Day – Friday, 7th
- National Brownie Day – Saturday, 8th
- Armadillo Christmas Bizaar – 12th – 24th
- National Ice Cream Day – Saturday, 13th
- Christmas Day – Tuesday, 25th
- New Year’s Eve – Monday, 31st
January:
- National Blood Donor Month – All Month Long
- National Soup Month – All Month Long
- National Oatmeal Month – All Month Long
- New Year’s Day – Tuesday, 1st
- Martin Luther King Day – Monday, 21st
February:
- American Heart Month – All Month Long
- National Wear Red Day – Friday, 1st
- Ground Hog Day – Saturday, 2nd
- Super Bowl – Sunday, 3rd
- Mardi Gras – Tuesday, 12th
- Valentine’s Day – Thursday, 14th
- Livestrong Marathon – Sunday, 17th
- President’s Day – Monday, 18th
Hot Dog Marketing can help you sort out the details of your winter promotional calendar. Reach out! We’d love to help.
I’m a mom, a small business owner, and I’m a marketing professional with over a decade helping businesses with their branding and online presence. When I’m not spending time with my family or on my business, I love cooking (and eating) and snuggling with my dogs while I binge on TV shows. My favorite authors are Malcolm Gladwell and Steve Martin. My favorite movies are L.A. Story, Little Mermaid, Hedwig and the Angry Inch, and Trainspotting.