Not sure if it’s worth your time and money to hire a marketing consultant for your small business? Unless you’ve had experience running marketing campaigns online and in your area, it’s probably worth hiring someone to make sure you’re current marketing is on track and that your initiatives align with your brand strategy. Here are some other reasons why you should hire a marketing consultant:
It will save you money
A business owner gets solicited a lot by companies selling services and advertising. If you’re a new business, you’ve probably been spammed and cold called by several companies offering you a great opportunity to grow your business. Wouldn’t it be nice to get a second opinion before spending hundreds or thousands of dollars?
You get professional advice without having to have an experienced marketing person on staff
Experienced marketers are expensive to have on staff. You get what you pay for. Outsourcing your marketing expertise is often more affordable because you only pay for the time you use, and you only hire your consultant when you have a need.
A consultant can get your marketing organized
74% of small businesses don’t have a marketing plan. A good consultant can help you organize your efforts so you can get the most out of your marketing dollar. Marketing plans take all of the good ideas you and your consultant have and put them in an actionable plan so your campaigns are properly timed and executed.
Most consultants charge by the hour or offer packages of consulting depending on your needs. A good consultant becomes more than just an outside contractor – a good marketing consultant becomes a valuable part of your company’s team and wants to celebrate the success of your business.
Hot Dog Marketing offers marketing strategy on a retainer or project basis.
Learn more about marketing here:
I’m a mom, a small business owner, and I’m a marketing professional with over a decade helping businesses with their branding and online presence. When I’m not spending time with my family or on my business, I love cooking (and eating) and snuggling with my dogs while I binge on TV shows. My favorite authors are Malcolm Gladwell and Steve Martin. My favorite movies are L.A. Story, Little Mermaid, Hedwig and the Angry Inch, and Trainspotting.