Drip Marketing Defined
Mailchimp defines drip marketing as a way of sending a limited number of emails to your audience automatically, on a set timing, based on actions they take or changes in their status.
According to the Content Marketing Institute, 31% of B2B marketers say email newsletters are the best way to nurture leads. Most businesses use drip marketing to keep in touch with potential leads in a personal and targeted way.
Drip Marketing Tools
The following are software tools designed for email marketing and email drip campaigns. Hot Dog Marketing prefers HubSpot for its all-inclusive marketing suite and automation features.
What Are the Types of Drip Marketing Campaigns?
While you can make a drip campaign for anything, purposeful and audience-driven content will always win over your prospects.
Email drip campaigns can nurture customers and potential leads or convert a blog or podcast subscriber. They can also deliver educational content to leads in a certain industry.
Now, what types of drip campaigns should you know about? Check out the list below.
Onboarding Drip Campaigns
Whether users download a whitepaper or simply fill out a form on your website, an onboarding email sequence should provide value to this potential lead and entice them to stay engaged with your content.
You can provide a captivating blog post related to the whitepaper or even a discount on your product/service. The purpose of these campaigns is to introduce yourself to potential leads and push them towards a purchase.
Retargeting Drip Campaigns
A retargeting drip campaign targets users who have already engaged with your content – whether that is downloading further information or clicking on your links in the first onboarding message.
These campaigns bring back these leads with specific content to help them make a purchasing decision and push them further down the sales funnel.
This content may be an email directly from a sales rep or a feedback request on the resource they downloaded.
Through a webinar or a live product demonstration, you can get back in touch with participants by re-emphasizing the value of this product. Bring in video testimonials attached with a free download of the presentation that truly show the worth of your product or service.
Continue following up with them and provide extra incentives to purchase.
Start Your Email Drip Campaign Today
Hot Dog Marketing offers a customer-led approach to our digital marketing and email marketing services. We can cater to the right audience you need that won’t make your head spin.
Contact us today to discuss all your marketing needs.
Back to the Basics
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Ashley Walker is a writer and content marketer focused on creating engaging content that helps business owners piece together the marketing side of their enterprise. In her spare time, she writes creatively, binges network comedies, and entertains her corgis.