If you use social media to market your business, then you already know that innovation is the name of the game. From staying up-to-date with the most popular social media outlets, to incorporating the trendiest memes into your posting schedule in a way that complements your branded content, a social media marketer is always striving to stay one step ahead of the latest social infatuation. What does your ideal client need? How can you show them what they want in 10 seconds or less? They don’t know yet… but we do.
With this in mind, we’re looking at the bright uncharted territory of 2019 with one thought in mind: What do your clients want to see?
The overwhelming response is… Video.
What is Video Marketing?
Video-based social media marketing cast off the chains of YouTube after 2010 and crashed like a big high-definition wave of exquisitely color-balanced pixels into every other social media channel available. While in the past, investing in a video shoot just to edit the whole thing down to 2-minute clips for your Facebook feed didn’t make any sense, times have changed. Viewers connect to videos because they’re an authentic, personal, and immersive multimedia experience. Video connects in a different way than still images or written copy, and now video has made it all the way from the big screen… to you.
What Does Video Do For Businesses?
Video captures the attention of the viewer instantly and stands out in a world of still images. 70% of consumers say that they have shared a brand’s video, and a whopping 72% of businesses say video has improved their conversion rate. That’s what makes video marketing one of the biggest trends to watch in the coming year.
If you think of your industry, and your first thought is, “well, video couldn’t possibly work for me”—think again. HR, sales, legal, IT, communications, no matter what your field, customers will engage more with your brand if you use video. Incorporating video will boost your presence on social media and keep the likes (and the sales) rollin’ on in.
How Can You Incorporate Video Into your Marketing Strategy?
From live streaming options to 1:1 marketing, as with any trend, the options are varied and can be a bit overwhelming. Short term, here are a few ways to begin incorporating more video into your social media postings:
- FB/IG Live (great for tutorials, interviews, and more)
- IG Stories (promos and updates)
- Short, quick, unscripted videos
- Behind the scenes
- Sneak peeks
- Cut longer, more polished videos into shorter segments for social media distribution (think series)
Video consumption will only grow as 5G networks take the stage and “buffering” becomes a thing of the past. It’s time to put strong strategies in place now, so that you’ll be ready as video marketing grows.
Video is the future. Are you ready?
From Facebook posts to Instagram stories, using videos in your social media marketing will increase your views, boost your sales, and put your brand in front of the world. If you’re ready to incorporate more video into your social media presence, let’s talk. Our digital marketing team and on-site multimedia production services are ready to work together to make your social presence next-level awesome.
Abigail is a writer and editor with a focus on integrative storytelling in all its ever-evolving forms. Her creative background ranges from explorative fiction and observational travel blogging, to web content and film reviews, to scripts for stage and screen. Her work has appeared at Rusty Scythe Publishing, The Modern Cultural Reject, and Houston Baptist University.