Your website is a portal that allows people to interact with your business effortlessly. As our world moves toward a technology-dominant society, you can think of your website as an online office space for your business.
What is the first thing the majority of people do when investigating a new doctor, lawyer, restaurant, auto repair shop? They go online and they research the service of interest. Sometimes, this is the only interaction a potential customer will have with your business.
When a website is poorly maintained, this deters people from using your business for their needs. There is nothing more frustrating to users than when a website contains broken links (links that don’t work or redirect to the wrong page). When there is not accurate information on the website, or when the user interface is not easily navigable you will lose your visitor. In turn, this lowers customer satisfaction, customer retention, search engine and keyword rankings, and your business’s professional image.
In addition to the decrease in customer satisfaction and search engine rankings, not properly maintaining a website can also pose a security risk for your business. When an experienced professional is not actively checking your site to ensure that there have been no security breaches, the likelihood that something undesirable will happen is high.
This domino effect will create a nightmare for your business by lowering your success rate.
Poor Web Maintenance Lowers Potential and Current Customer Experience
Websites are sometimes the first impression that people will have of your business. Out of date websites or unappealing design can negatively affect user experience. This coupled with poor web maintenance will negatively influence your business’s professional image, and will make the user less likely to take interest in what you have to offer. A savvy website with up-to-date information, helpful links, current news updates, and easily understandable and navigable formatting will tell viewers that the business has it together.
Imagine what you would like to see out of a website if you were a potential customer. What would poor maintenance say to you?
A Small Business’s Search Engine Ranking Could Take a Hit with Poor Web Maintenance
Not only does lack of maintenance on your site visibly make a difference, but could also lower how you rank with search engines—that’s a double whammy! Search engines will push websites with older content below their competitors. This change will cause big issues for your business, like losing customers over an extended period of time because they will find your competitors first.
Security Risk Increases from Poor Web Maintenance
Last but certainly not least, and in my personal opinion, most important, security risk exponentially increases when someone is figuratively “not looking.” Contrary to popular belief, cybercriminals prey on small businesses because of a lack of resources, and sometimes, understanding of the importance of details, like web maintenance. While user experience and search engine rankings are critically important to your business, this reason most prominently highlights the need for an experienced professional to do maintenance on a website. Security is foundational to any good website, and we all know what happens once the foundation of any “built structure” is compromised.
Not properly maintaining your site is a quick and sure-fire way to cause headaches for yourself and your team. Not to mention the nightmare that it will be to deal with. Avoid the chaos, headaches, and less-than-desirable situations and be proactive from the start! Looking for someone to help maintain your website? Our experienced web professionals want to help your business become successful and stay safe. Get started with us today.