• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Hot Dog Marketing

Hot Dog Marketing

Brand Builders for Service-Based Businesses

  • Our Team
  • Our Expertise
    • Branding and Design
    • Websites
    • Strategic Digital Marketing Plan
    • Multimedia Marketing
  • Our Work
  • Our Process
  • Blog
  • Contact Us

Pay to Play on Pinterest

February 19, 2015 by Jessica Scanlon

HDM_NewsGrapFeb2

Pinterest Introduces Advertising Opportunities for Business Profiles

It’s here! The ability to pay to promote pins on Pinterest. If you are familiar with paid advertisements on other social media sites, like Facebook, you already have the gist of how paid promotional pins work. If you aren’t familiar, here is the rundown.

Promoted pins run on a cost-per-click (CPC) basis, meaning when someone clicks your pin, that is the only time you are charged. Every pin you choose to promote has a daily budget and set duration you are able to monitor. This allows you boost the budget of the pins that seem to be attracting attention and to turn off those that aren’t working.

How to Get Started

Pinterest is still in the testing phase of Promoted Pins. Only U.S.-based businesses are allowed to apply for this service. To get priority access to the promoted pins apply here.

Once you’re accepted (and be warned it may take a bit of time to get approved), you can start promoting those pins. You do this by selecting a recent pin, yours or someone else’s, or if you want to promote an older pin just search for it. Once you have your pin, hover over it, and when the word “Promote” appears click it.

After you have selected the pin to be promoted you will take to another screen where you are able to set up your ad parameters. You will begin by setting the keywords. As always, research your keywords prior.

By using pin promotion, you are able to select your audience by demographics, location, device, and by interests. After you have set your keywords you will be prompted to define your audience by selecting options for each above-mentioned category.

Next, you will set up your maximum CPC. You will never be charged more for a click than what you have allowed as your maximum CPC, meaning if you set your highest CPC to $.50 you’ll never be charged a cent over $.50. When competition is low you are able to keep your maximum CPC low as well, but as more and more join the pin promoting game, you may have to up your bid to keep relevant.

Lastly, you can change the URL of your pin if you’d like. Then, name your campaign, set its running dates, daily budget, agree to the terms of service, and submit for approval. Pinterest does have a vested interest in what you are posting so they have guidelines and rules your promotional pins must abide by. For more information on those rules checkout their Advertising Rules page.

Why Pin Promotion?

With all the avenues of advertising you have access to currently you may be wondering why add one more? Well, with promoted pins you are able to reach an audience of both current followers and those who may not know you exist to promote special events or time-sensitive information. It is a great option to garner attention for an upcoming event or a seasonal promotion. For more information on the how’s and why’s you should use Pinterest for business, or if you have not already set up a Pinterest page for your business and want more information on how to do so, click here.

Jessica Scanlon

I’m a mom, a small business owner, and I’m a marketing professional with over a decade helping businesses with their branding and online presence. When I’m not spending time with my family or on my business, I love cooking (and eating) and snuggling with my dogs while I binge on TV shows. My favorite authors are Malcolm Gladwell and Steve Martin. My favorite movies are L.A. Story, Little Mermaid, Hedwig and the Angry Inch, and Trainspotting.

Related

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

facebook marketing partner badge hubspot certified partner badge
wp engine agency partner member badge
Careers at Hot Dog Marketing
Hot Dog Marketing
Hot Dog Marketing
5.0
powered by Google
Pat Hubbard
Pat Hubbard
18:35 17 Nov 19
Awesome casual place...the chili is the bomb
Matt Baker
Matt Baker
14:31 30 Oct 19
The entire team at Hot Dog Marketing is very professional and exceptional at customer service. Its refreshing to work with a company that works hard... and clearly wants to do their best each and every time. We highly recommend Hot Dog Marketing if you want to see your company reach its next level of potential! Matt Baker, Realtor/Owner of Baker Realtyread more
Williams Innovation
Williams Innovation
23:25 29 Oct 19
Jessica and her team are AMAZING to work with. I don't know they take the jumbled up notes and conversations and build an entire design and messaging... strategy out of it. They were spot on every time they presented an idea. We will continue to work with them and urge anyone else looking for design, messaging, or marketing to USE THEM!!read more
Lauren Candela
Lauren Candela
17:20 14 May 19
Our website re-brand with HDM went smoothly and successfully. They were accommodating with each of our requests, and kept us informed with regard to... completion timelines and project goals. We look forward to working with the HDM team again.read more
Pamala Marley
Pamala Marley
15:01 18 Apr 19
An amazing team of creative professionals to collaborate with! They took the time to really understand and become part of the essence of my vision. I... love my amazing website!read more
Kevin Aderholt
Kevin Aderholt
21:20 06 Feb 19
Hot Dog has served the Austin area small business community well! They provide amazing services to both start-ups and established companies, and I... would recommend them to anyone.read more
Shannon Black
Shannon Black
16:15 25 Jan 19
I am so VERY happy with the content that the team at Hot Dog Marketing creates every week for my preschool business. From what they write and... articles they choose for my ads/posts as well as the pictures of our students they choose to highlight, they are outstanding on every metric that matters. It's night and day compared to the last company I hired. They are charging me less for doing MUCH better work! Our Google ranking, which was near the bottom of the first page, is now landing on the top half. We are showing up on maps when we weren't before. I've been in business for 12 years and other businesses much younger and smaller than ours were getting better results, but no longer! At our second meeting, they even gave me suggestions for the website, which I have since implemented, like starting a blog, to help drive more traffic to it. If I have a question or don't like something (no matter how small), they are incredibly responsive. And as we grow with more locations, they will grow with me, which I can't wait to experience. I am absolutely THRILLED they are handling my account and am incredibly grateful I found them.read more
Colvin Electric
Colvin Electric
14:18 30 Nov 18
We are extremely happy with Hot Dog and what they have been able to do for us! We went from not having any online presence at all to being found on... Google, Facebook and everywhere else we need to be and have seen an increase in call volume within the first few months. We highly recommend Hot Dog for all your digital marketing needs!!!read more
Catherine Allen
Catherine Allen
22:56 06 Dec 17
Working with Hot Dog Marketing has been the most stress-free amazing experience ever! Jessica and her staff members, Alexa and Brandon, are very... gracious, easy to work with, and extremely responsive. They all listened to me and what I, as a small one-man business, needed from the very beginning. I love my new slink, professional looking, website.read more
Jennifer Gardner McMorris
Jennifer Gardner McMorris
21:30 09 Aug 17
Hot Dog Marketing was professional and fun to work with from beginning to the end. They really listened to what my vision was and did a great job of... bringing it to life. I would highly recommend them for website, branding or marketing needs. If you want to work with a small business that loves what they do and does an amazing job, then Hot Dog Marketing is for you!read more
See All Reviews

Sign-Up for Our Newsletter

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

100 E. Main Street, #201, Round Rock, TX 78664 | 512-537-6575 | info@hotdogpr.com
Copyright © 2019 · Privacy Policy · Request Data · Log In
Equal Opportunity Employer