By now, you’ve figured out that video is all the rage in content marketing. Brands are using video now more than ever for more than just advertising spots – they’re using them to tell stories, to showcase the unique capabilities of their products and services and more. Through video, they’re able to define their brand better than ever before and build relationships with audiences through relatable, funny, and emotionally-driven content. According to HubSpot, enjoyment of video ads increase purchase intent by 97% and brand association by 139%. Now, do you understand why videos, especially branded videos, are important? Below are some of our favorite branded video campaigns and why we love them.
1. “Hero5 + Karma” and “Fireman Saves a Kitten” | GoPro
By now, anyone who spends an adequate amount of time on social media networking sites or on YouTube has heard of the GoPro brand. Their typical videos and advertisements showcase extreme sports, stunts, and many other amazing things you won’t likely witness first-hand. Most of their branding has been defined by adventurous and extreme – mostly by the user-generated content they use on their own channels. Like this one:
2. “World’s Toughest Job” | Cardstore by American Greetings
3. “Puppyhood” | Buzzfeed for Purina
4. “Ostrich” | Samsung
5. “This Is Me” | Hot Dog Marketing
Check out more of our This Is Me videos!
So, what really drives people to connect with brands through video marketing techniques? Many of these branded videos are emotion-driven because people most often remember videos and content that makes them feel something. How does this help brands? Because brands often exist in the hearts and minds of its audience.
The second key to creating branded video content that resonates with an audience is by producing something that reaches out and into the hearts of its viewers. When people relate to something, they receive it well and are more likely to feel closer and connected to that brand, which is the foundation of the relationships between these brands and their audiences. If it’s next to impossible to make something that will make people cry, the next best thing is highlighting human experiences and making it personal to your audience. Want your own fantastic video? Let’s chat!
Recent Public Relations graduate and intern-turned content marketing specialist. When I’m not swimming through waves of web pages for new content, you can find me at hockey games or reading a fantastic book.