Creating engaging content is key to building and maintaining your audience. They don’t want to only hear from you when you have a new product to pitch them. Today’s consumer wants to know, understand, and connect with the brands they choose to purchase from. Content creation is how you as a small business owner can connect with and stay in front of your audience. When you think of creating this content, start considering video. Videos lead to more traffic, higher conversion rates, and even builds the trust a customer has in you. So, how can you get the best results with video marketing for small business? We’ve got the answers for you!
54% of people want to see more video content from marketers.
Implant a Video on the Landing Page
When running a digital ad, the goal is for the audience to click on it and then be directed to a landing page. The primary focus for optimizing these ad campaigns is to increase the conversion rate, that is, the number of people that click through an ad, then take the desired action on the landing page. Simply getting people to a landing page isn’t enough. You want them to do something once they’re there. Videos can strongly benefit landing pages. Having a video on a landing page has been shown to increase conversion rates by 80%.
Make sure the video is interesting and engaging so that it can be as effective as possible. Also, keep in mind that most people don’t like videos that play automatically. Follow these guidelines and ensure that your video keeps conversion rates growing.
Show Products or Services in Action
Using video to showcase your products or services is a great method of letting your audience see the benefits of what your company offers right away. Demonstrate how your product or service works so that your audience has a clear idea of what they’re getting before they make a purchase. It also allows them to more easily envision themself using the product or service. They can understand exactly what your product or services offers, how it works, and whether it will be useful to them. This is especially useful for high-price products or services. When you use a video to show what you have to offer, you’re able to gain more qualified leads.
Make Better Connections
Another benefit of using video marketing is that it’s much more personable. Your audience immediately gets a sense of who you are and what your business is all about, without having to dig around on your website. They can make an instant connection to who you are and begin to develop trust with you. We all love a good story. While reading some words on a webpage can be compelling, a video of a customer recounting their incredible experience or the business owner detailing the mission behind their company is many times more engaging. This is especially impactful for small businesses without large marketing budgets. That’s because a great story or compelling testimonial doesn’t necessarily need high-quality production, it just needs to be authentic. Additionally, video helps distinguish your brand from your competition. It can be challenging for a small business to make its brand stand out, but with a fun, compelling video, you can give your brand a personality and life of its own!
Reaching a Mobile Audience
More and more people are using their smartphones to access the internet. This means they’re not interested in reading large blocks of text since they’re looking at a small screen. One of the best ways to address this is by using video to display or speak your message instead of writing it. Videos can quickly communicate information and are more engaging for a mobile audience to consume. Video can be incorporated wherever your audience is interacting with your brand, whether that is your website, social media, or digital ads. When you add video to your other content marketing techniques, you’re sure to see an increase in the number of consumers you are reaching.
For B2C and B2B Companies
You may be thinking “that sounds great, but my company sells a B2B product, so video won’t work for my industry” But what if your competition is already using video in their marketing? One study by the Content Marketing Institute found that 60% of both B2B and B2C marketers are using video in their campaigns. We’ve already discussed how video is much more engaging and compelling than static words on a screen. You don’t want to look stale next to your competition.
Using Video Marketing for Small Business
There are some key things to remember as you incorporate video marketing.
- Keep your videos as short and concise as possible.
- Get all the important information in there, without dragging out your video.
- Make it fun and interesting for your viewer. Don’t just list off a bunch of facts, find a clever or funny way to say what you need to say.
- Don’t rely solely on video. Videos are a great way of grabbing new customers’ attention and bringing them to you, but you’ll still need other content marketing tools and techniques to hold onto them.
If you’re ready to dive into the world of video marketing, Hot Dog Marketing has you covered! We now offer “This is Me” videos to help make you stand out to your customers and clients. Find out more about our video services and contact us today to start building your brand with a perfect introductory video!
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Ashley Walker is a writer and content marketer focused on creating engaging content that helps business owners piece together the marketing side of their enterprise. In her spare time, she writes creatively, binges network comedies, and entertains her corgis.