Creating engaging content is key to building and maintaining your customer base. When you think of creating this content, we hope you’re thinking about video. Videos lead to more traffic, higher conversion rates, and even builds the trust a customer has in you. So, how can you use video marketing to get the best results? We’ve got the answers for you!
Implant a Video on the Landing Page
When you run an ad online, there’s always a landing page your customer goes to once they click on the ad. The big thing you’re worried about with your ads is increasing the conversion rate. This is where a video can really benefit you. Having a video on your landing page has been shown to increase conversion rates by 80%.
Make sure the video is interesting and engaging so that it can be as effective as possible. Also, keep in mind that most people don’t like videos that play automatically. Following these guidelines will give you a video that keeps your conversion rates growing.
Show Products or Services in Action
This is a great of letting your audience see the benefits of what your company offers right away. Being able to demonstrate for them how your product or service works gives them a much better idea of how it works than a few stock images will. It also allows them to more easily envisions themselves using the product or service. They’ll be able to understand exactly what your product or services offers, how it works, and whether it will be useful to them. When you use a video to show what you have to offer, you’re able to build more solid leads.
Make Better Connections
Another benefit to using video marketing is that it’s much more personable. Your customers immediately get a sense of who you are, without having to dig around on your website. They can make an instant connection to who you are, and this goes a long way to you and your customers building trust. This is especially impactful for small businesses. It helps your branding. It can be hard for a small business to make their brand distinguishable, but with a fun, engaging video, you’ve given your brand a personality and life of its own!
Reaching Mobile Customers
More and more, people are using their smartphones to access the Internet. This means they’re not stopping to read large blocks of text anymore since they’re looking at a small screen. One of the best ways to combat this is by using video. Adding video to your campaign means you’re reaching as many people as possible. Videos can quickly get information across and are easier for your mobile audience to consume. When you add video to your other content marketing techniques, you’re sure to see an increase in numbers of consumers you are reaching.
There are some key things to remember as you move forward with video marketing. Keep your videos as short and concise as possible. Get all the important information in there, without dragging out your video. Also, remember to make it fun and interesting for your viewer. Don’t just list off a bunch of facts, find a clever or funny way to say what you need to say. Remember not to solely rely on video. Videos are a great way of grabbing new customers’ attention and bringing them to you, but you’ll still need all the other content marketing tools and techniques to hold on to them. If you’re ready to dive into the world of video marketing, Hot Dog Marketing has you covered! We now offer “This is Me” videos to help make you stand out to your customers and clients. Find out more about our video services and contact us today to start building your brand with a perfect introductory video!