You're winging it. Validating your proof of concept and business model is fun and exciting–but can require many iterations. Identifying and locating your target audience, iterating on your product or service to better meet their needs, and testing can be exhausting. In many cases, pivoting is essential, but at this stage, its crucial to have a master plan that informs your actions.

Without a strategic marketing plan to achieve their business goals, some companies flounder in this stage for too long, eating up all the runway they have.

Marketing Challenges for Businesses in the Validation Stage

• Unidentified target audiences
• Unproven value proposition to meet the market need at scale
• Uncertain of marketing channels to best reach the audience

Pursuing Business Growth

Primary growth drivers in the validation stage come in the form of market research and strategy. Developing buyer personas and mapping a buyer's journey through qualitative and quantitative survey data will inform the best marketing plan for your business. Having data and strategy behind your marketing efforts will create a solid foundation to build upon.

At Hot Dog Marketing, our strategy team works with companies at the validation stage to identify market fit, build buyer personas, and plan a marketing strategy that meets the target audience where they are.