We’ve offered a lot of advice regarding social media, and this article is another great reference for 10 Guidelines for Gaining Raving Fans on social media. My favorite is number 9:
Make What You Provide Actionable.
Making someone say “that’s great advice” is good. Making that person say “Wow, that is great advice and I know exactly how and where I can use it to get results” is much better. A person saying “I followed your advice and made 3 extra sales. Thank you” is Gold dust!
Create content that is memorable and makes that person remember you when they are not even on your site or social media community.
I’m a mom, a small business owner, and I’m a marketing professional with over a decade helping businesses with their branding and online presence. When I’m not spending time with my family or on my business, I love cooking (and eating) and snuggling with my dogs while I binge on TV shows. My favorite authors are Malcolm Gladwell and Steve Martin. My favorite movies are L.A. Story, Little Mermaid, Hedwig and the Angry Inch, and Trainspotting.