It’s a bird! It’s a plane! It’s…a digital marketing plan? You’re probably asking yourself, how can a digital marketing superhero help my business this year? Lucky for you, we have the answer.
Many business owners underestimate the power and value of having a digital marketing plan in place. Some business owners may not even know what digital marketing really is. Let us be the first to tell you that digital marketing doesn’t solely comprise of posting to Facebook and Twitter every once in a while. A digital marketing strategy is much more than sharing a GIF or a funny video on social media (although, it is kind of fun).
Digital marketing can include anything from social media to utilizing email for newsletters to blogging and SEO. Each of these components can help your business in a big way and when they’re all used together – it’s like having an epic team of superhero gear at your business’s side. Today, a digital marketing strategy is a critical aspect of your business and marketing plan. If you don’t have one in place, even Superman won’t be able to save you. Here are digital marketing components your business should be doing in 2017:
1. Social Media
Social media can be this massive black hole, where every post, image and video are simultaneously sucked into it and never seen by other users if you’re not posting or thinking strategically. It really doesn’t help if you have no experience, current knowledge of how it works, or how it can ultimately help your business. Comprised of various platforms that are constantly changing, social media is the perfect sidekick for your business to engage with your audience, following or your fans. With the help of social media, you can watch your competition and what they’re posting to their and your audiences.
Social media can be tricky, though. With ever-evolving and changing algorithms, it’s hard to grow a following or let your audience know you’re out there without a strategic plan in place. First, you need to evaluate your business goals and know your target audience, otherwise, your social media efforts really will get sucked into that black hole. It’s no secret that we at Hot Dog Marketing have social media super powers.
2. Search Engine Optimization / SEO
What is your business doing to make sure your target audience can find your business online? Does your business rank on the first page of search engine results? What about the second? If you’re not actively practicing SEO for your business, or if SEO isn’t part of your digital marketing strategy, it should be. Search Engine Optimization is the practice of driving traffic and audiences to your website organically (not paid). SEO is a loaded component of online marketing and can be your digital marketing hero this year. A seemingly endless number of parts make up SEO and SEO isn’t something that can be learned overnight.
You could try to practice SEO on your own, but if you’re using outdated techniques, it can be kryptonite for your business, so it’s probably best to leave this part to the experts, like the Hot Dog Marketing team.
3. Email marketing
Before illuminating the sky with your business’s bat signal, try utilizing email marketing as a tool. Whether your business sends a monthly newsletter or a promotional offer, email marketing can be your digital marketing superhero this year, too. Email marketing strengthens the relationship between your business and customers while remaining a cost-effective component of digital marketing. Not only does email marketing facilitate action with your consumers, you can gain and grow a following with email, too. This following then becomes the ultimate way to gain quick conversions. Email marketing generates subscribers, which become leads, sales, and referrals. See how this works?
Ah, the infamous superhero’s inner monologue. Despite the popularity of blogging, many business owners still don’t understand the value of blogging for their business. Blogging is one of the most underrated components of your digital marketing plan. These written pieces can put your business at the top of the totem pole in terms of expertise and ranking in search engines – because blogging helps with SEO, too. Didn’t know that, did you? Blogging and SEO go together like your favorite superhero duo.
Most importantly, blogging also helps drive traffic to your website and can tell stories, produce information on industry-related topics and create leads and conversions. Now do you see why blogging is necessary? Great! Blogging is like the cool superhero cape on the back of your digital marketing superhero. Sure, you don’t have to have it – but it’s pretty cool and can really define your superhero look…er, brand. Not sure what you should write about? We have some ideas.
Now you can see how a digital marketing plan is not only necessary for your business this year – it’s essential. In our digital-dominated world, strategic planning is crucial to keeping up with your competitors and reaching your audiences. With this thought in mind, we hope a digital marketing superhero continues to save the day in 2017.
Have no fear, the Hot Dog Marketing team is here! If you need a digital marketing superhero for your business, let’s chat.
Recent Public Relations graduate and intern-turned content marketing specialist. When I’m not swimming through waves of web pages for new content, you can find me at hockey games or reading a fantastic book.