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Category: For Pack Leaders – Blogs for CEOs

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Cutting Your Marketing Budget is Dangerous – Here’s Why

Posted on May 24, 2019November 10, 2022 by Jessica Scanlon

I’m a corporate marketing drop out. I understand what gets cut first in hard times – marketing. One of myRead More

Posted in Blog, For Pack Leaders – Blogs for CEOs, strategy
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Understand Your Marketing ROI

Posted on May 7, 2019November 10, 2022 by Jessica Scanlon

When I tell other business owners that half of our business comes from online leads, they’re visibly shocked. And thenRead More

Posted in Blog, For Pack Leaders – Blogs for CEOs
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Are You Spending Too Little On Your Marketing?

Posted on December 26, 2018November 10, 2022 by Jessica Scanlon

Your business needs marketing to find its customers. Small businesses and start-ups often leverage more time and muscle than dollarsRead More

Posted in Blog, email marketing, For Pack Leaders – Blogs for CEOs, online marketing, social media marketing

What Your New Website Should Look Like in 2019

Posted on November 16, 2018November 10, 2022 by Jessica Scanlon

If you’re thinking about a new website in 2019, then think about investing in the new project wisely. While it’sRead More

Posted in Blog, branding, For Pack Leaders – Blogs for CEOs, strategy, website content, website design3 Comments on What Your New Website Should Look Like in 2019
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What You Do For Your Business Online Matters | Part 2: Introduction to Driving Return Traffic and Keeping them on Your Website

Posted on October 19, 2018November 10, 2022 by Jessica Scanlon

Last month, we tackled referral traffic and how it works with your online marketing program. This month, we’ll tackle whatRead More

Posted in Blog, For Pack Leaders – Blogs for CEOs, website content

Is Marketing Worth It?

Posted on July 12, 2018November 10, 2022 by Jessica Scanlon

Hint: The Answer is Yes, but It Requires a Shift in Your Culture In 2017, 70% of small-to-midsize businesses (SMBs)Read More

Posted in Blog, For Pack Leaders – Blogs for CEOs, news, online marketing1 Comment on Is Marketing Worth It?
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For Pack Leaders: The Smart Way to Measure Marketing Success

Posted on June 25, 2018November 10, 2022 by Jessica Scanlon

Many established businesses still rely 100% on a sales team for lead generation. Marketing can feel like a difficult expenseRead More

Posted in For Pack Leaders – Blogs for CEOs

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