Content is king. It was true in the heyday of the newspaper industry, and it’s true on the internet now. Whether this content takes the form of clever
Instagram’s IGTV: What Does it Mean for Internet Content Creators?
In a world where YouTube has become the primary platform for video distribution and media streaming, one social media platform took a stand against
Is Marketing Worth It?
Hint: The Answer is Yes, but It Requires a Shift in Your Culture In 2017, 70% of small-to-midsize businesses (SMBs) increased their marketing budgets
Top Dogs: Hot Dog Marketing Named Leading Marketing Agency!
After that fateful day in 2008 when Iggy, a dachshund, conjured up our name, Hot Dog Marketing Agency, we have contributed to a storied history that
Brand Management; Or, Why Do We All Care So Much About the Royal Wedding?
The British Royal Family: Brand Management of the Millennia You’ve probably heard something about Prince Harry and Megan Markle recently. Most
Help! We’ve Lost Iggy – Can You Help Us Find Him?
We Lost Iggy, Our Office Mascot. We'd Love Your Help Bringing Him Home! In our move to downtown Round Rock, at the corner of Mays and Main, our office
Logo vs. Brand: What’s More Important?
A logo and a company's brand are completely different aspects of a company's persona. Simply adding your logo to your company's materials does not
An Attitude of Gratitude: Why Do We Work with Small Businesses?
In light of the Holiday season and as the newest addition to the Hot Dog team, it was only fitting for me to get with our top dog, Jessica Scanlon and