Nothing helps an organization compete with the big boys like a strategically designed visual brand for your business. We worked closely with the National Latina sorority to create just that. Our concept for the logo was deeply influenced by the long history of mosaic art in Latin culture. By pairing the idea of mosaic imagery with the official flower of the organization, the rose — We were able to come up with a symbol that illustrated Kappa Delta Chi’s culture, values, and sense of community and sisterhood.
After the foundation of a solid and meaningful logo was established, we were able to develop the sorority’s visual brand. By applying a standard color palette, as well as consistent typography choices, and imagery to various print and digital materials, we created a recognizable and influential identity for the national organization.
This branding project was awarded a nationally-recognized Gold Medal in Branding from the MarCom Awards. Read more here.