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What is Brand Equity?
“It’s just easier to buy from someone you’ve heard of.” What is brand equity? It’s best explained through a simple exercise. What are the brands
Cutting Your Marketing Budget is Dangerous – Here’s Why
I’m a corporate marketing drop out. I understand what gets cut first in hard times - marketing. One of my previous roles was significantly downsized,
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As a business owner in the digital age, you’ve probably been on your toes in the last few years, keeping up with all the latest requirements for
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With new forms of digital marketing popping out of the woodwork all the time, many may wonder if using email marketing campaigns are still a need.
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Why Marketing Services Shouldn’t be Treated Like Just Another Vendor Looking for a vendor to “just take care of this?” You have a company that takes
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Visual Branding: Why the Visuals Tell Most of the Story I don’t intend to dismiss the value of words. We say frequently, around the office, that
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Any device you use to help you find answers, places, recommendations, and more most likely has a voice search feature nowadays. Whether a smart
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If you use social media to market your business, then you already know that innovation is the name of the game. From staying up-to-date with the most
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Prioritizing mobile, bold visuals, asymmetrical design, and immersive video will continue evolving web design in 2019. Here’s a list of design