When you perform searches online about search engine optimization, chances are you’ll come across at least one article in which the headline claims that search engine optimization is dead. Marketers have long listened to the chatter circling the rumor mill that search engine optimization (you know, the necessary process of making your website visible to […]
5 Easy Tips to Heat Up Your Summer Marketing Strategy
Are you beginning to feel the heat? The kids are out of school, the pools are open, and summer is definitely here. As the temperatures begin to rise, are your customers shying away buying your products or is business really heating up? Whether you own a business that sells winter-specific items or an ice cream […]
Lights, Camera, Action: 5 of Our Favorite Branded Video Campaigns
By now, you’ve figured out that video is all the rage in content marketing. Brands are using video now more than ever for more than just advertising spots – they’re using them to tell stories, to showcase the unique capabilities of their products and services and more. Through video, they’re able to define their brand […]
Why Brands Should Embrace National Days
Every day, it seems like someone is celebrating something some new, off-beat holiday. Unlike the federal or state holidays, these national holidays are not exactly like they sound. For decades, national holidays have been anything from cause recognition to celebrating popular food items like pizza, donuts, and coffee, a holiday you’ve never heard of, recognition […]
How Small Businesses Can Survive 5 Years
Small businesses make up the backbone of our nation’s economy. They’re an essential component of the American Dream. So why are so many small businesses incapable of achieving long-term growth or sustainability? The truth is, the American Dream isn’t easy to achieve. An estimated 60% of businesses fail within their first two years and only […]
How a Digital Marketing Superhero Can Save the Day in 2017
It’s a bird! It’s a plane! It’s…a digital marketing plan? You’re probably asking yourself, how can a digital marketing superhero help my business this year? Lucky for you, we have the answer. Many business owners underestimate the power and value of having a digital marketing plan in place. Some business owners may not even know […]
Things I Learned as a Marketing Intern
As the New Year approaches, I like to take time to reflect on the year that has passed and how I can advise and teach those who may, right now, be where I was four months ago. A mere four months ago, I started my journey as a marketing intern with a growing marketing firm […]
7 Marketing Tools We’re Thankful For
There are likely hundreds of digital marketing tools and social media marketing tools available online to use. How does someone even begin to sort through all of them and ultimately choose which marketing tools to use on a daily basis? Hot Dog Marketing is here to help. Every day, we use numerous marketing tools to […]
5 Basics of Small Business Online Marketing
Many businesses underestimate the importance of online marketing. Small business online marketing is crucial to building a relationship with your audience in the digital world. Implementing a strategic online marketing strategy is an important component for business growth and success. There are many components of online marketing for businesses and we’ve narrowed down five important […]
Snapchat vs. Instagram Stories: What’s the Difference?
Small business social media managers rejoice! Businesses are closer to getting both real-time content and branded posting on one platform with the recent addition of the ‘Stories’ feature on Instagram. The ‘Stories’ feature which was once unique to Snapchat, an app for user posting and sharing of real-time photos and videos, has been adopted to […]
