A logo and a company’s brand are completely different aspects of a company’s persona. Simply adding your logo to your company’s materials does not create a brand. If you devote all of your resources and energy to only creating a logo that you love, you are still missing many pieces of the much larger puzzle […]
You’re Better Off Hiring A Professional Graphic Designer Rather Than Your Neighbor’s, Sister’s, Cousin’s, Friend Down the Street
I’m a bit past my 10-year mark as a professional graphic designer. According to Malcolm Gladwell, that means that I should have just about met the 10,000-hour rule and I should be a “Master” at my profession. But I don’t feel like a master quite yet. Evolving trends and new technology are big parts of […]
The Importance of Visual Hierarchy in Design
An essential task of a graphic designer is to present visual information in an organized manner. Well executed visual communication leads a viewer through content in an intended order of importance. Content can consist of any combination of paragraphs of text, headers, titles, bullet points, icons, illustrations, photos, video, etc. Content elements are given importance using […]
What’s This File For?
There are a plethora of various file types used for saving digital images. Each of which has a time and place for proper use. A basic understanding of these file types will make working with your designer or digital marketer go a bit more smoothly. Knowing what files to give a vendor for production can […]
5 Things Every Small Business Needs to Know About Branding
“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” –Howard Schultz (Chairman & CEO of Starbucks) We are in the Digital Age and with that comes a completely new set of challenges and opportunities for […]
