What’s the first thing you do when you decide to design and build Texas’s first mobile photography studio? You hire Hot Dog Marketing to help with marketing strategy and social media!
Korey Howell, owner of Korey Howell Photography and genius behind Headshots Y’all – Austin’s very own bright pink mobile headshot studio truck, enlisted Hot Dog Marketing three months prior to the launch to help with branding strategy and promotional strategy.
Below are early and exciting results from our online marketing efforts on Facebook. Social media plays a key role in the ongoing marketing for Korey and her services. Hot Dog Marketing designed the online strategy and supports the efforts with continuing social media management and advertising.
First Months of Facebook Engagement
Social Media Advertising
Hot Dog Marketing set-up Headshots Y’all social media pages as soon as the branding was established for the concept. We boost posts and placed ads leading up the launch of the truck. Once the truck opened for business in early July, Hot Dog Marketing created display ads and retargeting ads to boost web traffic.
Retargeting ads in Facebook show your ads specifically to people who have visited your website in the past. If you need to remind visitors to like your page on Facebook or remind them of a great deal, these ads can be highly effective in solidifying your brand in the mind of your target audience.
For less than $85.00, we were able to reach over 9,000 people in the client’s target market and add 200 new clicks to her website the week the new truck concept launched. Of those 200 website visitors, we converted over half of them into returning website visitors.
August following her truck’s launch was Korey Howell’s most successful month in her business’s history.