Kappa Delta Chi Sorority Chooses Hot Dog Marketing for National Rebranding Campaign

Posted on by Jessica Scanlon

Austin, TX –Hot Dog Marketing, a local boutique marketing and consulting agency, was chosen by the Kappa Delta Sorority (KDChi) for their national rebranding project. KDChi is a rapidly growing Latina sorority that is currently in 16 states across the United States. With their rapid expansion they decided to rebrand themselves to promote their professional and feminine look and create cohesion between the chapters throughout various states.

Hot Dog Marketing, established in 2008, competed nationally against over 15 other companies from various places including Los Angeles, Georgia, and New York for the opportunity to help in KDChi in their rebranding efforts. This is Hot Dog Marketing’s first national marketing and public relations campaign.  Hot Dog Marketing, located in Round Rock, Texas, has worked with over 80 local and small business in just 2014 alone to execute marketing and public relations campaigns to realize their full potential.

When making a decision on who to award the proposal to, the KDChi National Administrative Council reviewed all applicants’ prior work for other clients in addition to their submitted proposals. It was Hot Dog Marketing’s out-of-the-box ideas, graphic design and layouts that lead 8 of 9 Council Members to vote to award the rebranding project to Hot Dog Marketing.

“Kappa Delta Chi Sorority Inc. is ridiculously excited to partner with Hot Dog Marketing and ready to push our organization to a new level of excellence among community leaders,” said Gina Garcia, VP Public Affairs. “So far we’ve experienced prompt responses to our queries, have enjoyed clearly explained expectations for the partnership, and we look forward to working with a company that loves what they do as much as we love to do for the community.”