Staying Relevant with Content Marketing | Part One: Blogs
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Staying Relevant with Content Marketing | Part One: Blogs

Content is king. It was true in the heyday of the newspaper industry, and it’s true on the internet now. Whether this content takes the form of clever social media posts, snappy newsletters, or blogs about wiener dogs, the important thing is to keep your voice in front of your clients in an engaging way…

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Instagram Video: What Does it Mean for Internet Content Creators?

In a world where YouTube has become the primary platform for video distribution and media streaming, one social media platform took a stand against the great red play button: Instagram. While Vimeo has become the professional standard for video hosting, Twitch the gamer’s streaming paradise, and TikTok the short-form trendy-dance-challenge destination, Instagram has launched a…

Brand Management; Or, Why Do We All Care So Much About the Royal Wedding?

The British Royal Family: Brand Management of the Millennia You’ve probably heard something about Prince Harry and Megan Markle recently. Most notably, that they got hitched, in a massive ceremony that cost 45 million USD and was viewed by over 29 million people total. And this wasn’t just because it was on when the football…

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An Attitude of Gratitude: Why Do We Work with Small Businesses?

In light of the Holiday season and as the newest addition to the Hot Dog team, it was only fitting for me to get with our top dog, Jessica Scanlon and really learn the backstory as to why we work with small businesses, in order to express our gratitude for them. One warm and fuzzy…

A Guide to Launching a Marketing Project with Hot Dog Marketing
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A Guide to Launching a Marketing Project with Hot Dog Marketing

Whether you’ve been running with the Hot Dog pack for years or if you just signed on as a new client, we’re thrilled to help your business stand out with a new project. From website design to social media advertising, all clients have the support of yours truly, the Client Services Manager. As such, my…

The Nightmare of Poor Web Maintenance: Importance of Small Businesses Maintaining their Website
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The Nightmare of Poor Web Maintenance: Importance of Small Businesses Maintaining their Website

Your website is a portal where people interact with your business. The internet is open 24/7 and doesn’t require salespeople to cover the sales floor, so it is essentially effortless on your part as the business owner. Our world is a technology-dominant society, so you should of your website as an online storefront for your…

Jessica to Speak on Smart Social Media: Etiquette and Ethics

CEO and Founder, Jessica Scanlon, will be a featured speaker at professional women’s event and panel, sponsored by Scott Douglass & McConnico law firm. The annual half-day event invites female professionals and female members of the judiciary to enjoy relevant educational topics and networking opportunities. The afternoon panel that Jessica will be speaking on is…

The Art of Social Media Video Content: What Small Businesses Need to Know

The Art of Social Media Video Content: What Small Businesses Need to Know

It’s no secret that social media has evolved drastically since its inception many years ago. What started out as a networking tool has evolved into an ever-changing, multi-functional platform that businesses can utilize to grow their presence. Part of the multi-functionality of social media today includes using social media video content on your platforms to…

Long Live SEO: Is Search Engine Optimization Dead?
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Long Live SEO: Is Search Engine Optimization Dead?

When you perform searches online about search engine optimization, chances are you’ll come across at least one article in which the headline claims that search engine optimization is dead. Marketers have long listened to the chatter circling the rumor mill that search engine optimization (you know, the necessary process of making your website visible to…