Leave Your Mark.
Brand marketing services for professional services, government contractors, and public entities.
Brand Marketing is more important than ever.
Numbers to Know
5%
The percentage of time a buyer spends talking to a salesperson during the decision-making period. The rest of the time is spent doing their own research.
95%
The percentage of your market that is not in a position to buy your service at any given time.
5%
The percentage of your market looking for your service. Over half of this market will make a decision based on reputation and brand recognition.
Latest Blog Posts
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6 Steps to Build a Marketing Budget That Scales with Your Business
March 25, 2025As a small or medium-sized business (SMB) owner, you already know that marketing is essential to growth. But how much should you spend? Where should that money go? How do you create a marketing budget that adapts to your business scales? A marketing budget isn’t just a number you plug in once and forget. It… -
What’s a ‘Good’ ROI in Marketing? Benchmarks for Professional Services
March 19, 2025Marketing is an essential investment for any business, but measuring return on investment (ROI) isn’t always straightforward for service-based businesses, professional service firms, and SaaS companies. Unlike businesses selling physical products, service-based companies deal with longer sales cycles, relationship-driven revenue, and intangible value, making it harder to pinpoint exactly how marketing contributes to growth. So, what’s… -
The Slow Fade: How Businesses Unknowingly Erode Their Brand and Lose Customer Loyalty
March 18, 2025Just like gradual deforestation leads to land erosion, businesses can erode their brand over time—often without realizing it. Small, seemingly harmless decisions accumulate, chipping away at the customer and employee experience. Whether it happens quickly through controversy or slowly through neglect, brand erosion can significantly impact a company’s reputation, customer loyalty, and long-term success. What…
Company News
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Hot Dog Marketing Announces Free Workshops in 2025
For the third year, Hot Dog Marketing’s popular and completely free community workshops -
What is the difference between Google Analytics 4 and Universal Analytics?
How to switch from UA to GA4: If you still need to upgrade